Essays about: "cross media"

Showing result 16 - 20 of 247 essays containing the words cross media.

  1. 16. Digital Marketing Challenges Face by SMEs in Developing Countries: Cross country case studies from Bangladesh and Sri Lanka

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Syed Rubyat Ahsan; Menu Geethika Nishadi; [2023]
    Keywords : SMEs; Digital marketing; Digital marketing channels; Internet marketing; Digital marketing ecosystem; Digital marketing challenges; Social media; Digital marketing in developing countries.;

    Abstract : .... READ MORE

  3. 17. As startups go remote, what happens to creativity? A qualitative study on remote work's effect on creativity in startups

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Douglas Bengtsson; Joel Edholm; [2023]
    Keywords : creativity; start-ups; remote work; media richness theory;

    Abstract : Since the COVID-19 pandemic, remote work policies have been increasingly adopted by start-up companies. As creativity is needed for startups to bring new ideas to the market, it is relevant to understand how remote work policies might affect creativity. READ MORE

  4. 18. Monolingual and Cross-Lingual Survey Response Annotation

    University essay from Uppsala universitet/Institutionen för lingvistik och filologi

    Author : Yahui Zhao; [2023]
    Keywords : transfer learning; zero-shot cross-lingual transfer; model-based transfer; multilingual pre-trained language models; sequence labeling; open-ended questions; democracy;

    Abstract : Multilingual natural language processing (NLP) is increasingly recognized for its potential in processing diverse text-type data, including those from social media, reviews, and technical reports. Multilingual language models like mBERT and XLM-RoBERTa (XLM-R) play a pivotal role in multilingual NLP. READ MORE

  5. 19. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Hallberg; [2023]
    Keywords : Fashion advertising; body diversity; body positivity; generation Z; fashion industry; Instagram marketing; social media marketing; consumer attitudes; purchase intentions;

    Abstract : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. READ MORE

  6. 20. Acceptance and adoption of mobile development technologies for accessibility in a public sector : A software practitioner's perspective

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Mikael Falk Lundgren; [2023]
    Keywords : Accessibility; Cross-platform Technology; Mobile App Development; Mobile Development Technologies; Native Technology; NativeScript; Perspective; Public Sector; TAM2; Technology Adoption; Technology Migration;

    Abstract : With rapid technology growth and a rising disabled and aging population, mobile appaccessibility is vital. Stricter accessibility laws, especially in the public sector, highlight thisemphasis. However, despite this, the body of research focusing on software practitioners’perspectives, especially concerning cross-platform development, is lacking. READ MORE