Essays about: "cross media"

Showing result 21 - 25 of 247 essays containing the words cross media.

1. 21. Can I say no? A quantitative study on the association between participation in household decision-making and married women’s ability to refuse sex in Mali

   University essay from Uppsala universitet/Internationell kvinno- och mödrahälsovård och migration

   Author : Saskia Tommos; [2023]
   Keywords : safer sex negotiation; household decision making;

   Abstract : Introduction: Women’s household decision autonomy is a significant part of women’s empowerment and has, in previous studies, been shown to affect the possibility of negotiating for safe sex practices. Women in sub-Saharan Africa face difficulties in refusing sex from their partners due to stigmatization, which puts them at risk for both unwanted pregnancies and STIs. READ MORE

3. 22. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zehui Sun; Xiaoyuan Cheng; [2023]
   Keywords : Social media influencer; Influencer marketing; Source attractiveness; Consumer attitude; Purchase intention; Business and Economics;

   Abstract : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. READ MORE

4. 23. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   University essay from Umeå universitet/Företagsekonomi

   Author : Abel Kebede; Zunair Shafique; [2023]
   Keywords : Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Abstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE

5. 24. How fake is fake enough? : Deepfakes potential effect on the way news media is used and experienced today and in the near future

   University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

   Author : Ebba Lundberg; [2023]
   Keywords : Deepfakes; AI; News media; Affordances; Constraints;

   Abstract : Deepfakes are synthetic content, like pictures, videos, and sounds, that are generated with advanced deep learning and AI-technology. Anyone can create deepfakes and therefore, deepfakes create threats to the individual, financially and to the society. For example, bullying, defamation, fraud, damage to democracy and news media manipulation. READ MORE

6. 25. “Fluffy stuff decides the game” : A multiple case study exploring utility of DCTs andstrategic choice of language in the internationalisation process

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Ellen Gustavsson; Sernelin Ahlsén Sandra; [2023]
   Keywords : Internationalisation Process; Professional Service Firms; Digital Communication Tools; Language;

   Abstract : Background: Professional services firms (PSFs) face unique challenges when internationalisingdue to their intangible services and the need to adapt to local markets. Digital technologies havemade internationalisation more efficient since firms utilise digital communication tools (DCTs). READ MORE