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Showing result 1 - 5 of 29 essays matching the above criteria.
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1. Exploring the Use of Nordicness in Sustainability Messages: The Case of Nordic Fashion Brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Being on everyone’s lips for years, the concept of sustainability has become an almost unavoidable phenomenon within contemporary business discourses and practice. In particular, has the Nordic fashion industry increasingly been infused by sustainability with a continuous growing public interest in buying sustainable products from companies that have embarked on a sustainable path. READ MORE
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2. Ethnographic case study on Feminist commodity networks and sisterhood building in Melbourne, Australia
University essay from Stockholms universitet/Socialantropologiska institutionenAbstract : This thesis examines feminist commodity networks through an ethnographic case study of QVWC SHOP in Melbourne, Australia. The work is built through an emic perspective on the understanding of selling, producing, and buying through the QVWC SHOP. READ MORE
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3. Player Transfers in Sweden - How Swedish Men's Elite Football Clubs Manage Multiple Institutional Logics
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Football has shifted from being a sport owned and played by the working class, to being the most commercialized sport in the world, with clubs buying players for hundreds of millions of Euros. In Sweden, this commercialization is affected by the 51%-rule, a rule stating that the members of a club have to own a majority of it. READ MORE
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4. The Perception and Impact of Cultural Differences in Cross-Border Acquisitions - An analysis of how cultural differences affect the post-acquisition performance of acquiring companies in cross-border acquisitions
University essay from Göteborgs universitet/Graduate SchoolAbstract : This thesis examines the relationship between cultural differences and the post-acquisition performance of cross-border acquisitions. Cross-border transactions have increased substantially in the last decades which has led to an increase in studies interested in finding key drivers of performance in these transactions. READ MORE
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5. Brands relationships: Exploring the Secret Brand Relationship
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Purpose: The purpose of this paper is to conceptualize and investigate those relationships that occur when customers feel embarrassed of their buying behaviour. Methodology: A qualitative research method has been chosen to conduct this research. Primary data has been collected through two focus groups and three interviews. READ MORE