Essays about: "customer based brand equity questionnaire"

Showing result 1 - 5 of 8 essays containing the words customer based brand equity questionnaire.

  1. 1. MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Kanin Sasivongpakdi; Yaolan Wang; [2014]
    Keywords : Brand Equity;

    Abstract : Date: May 27th 2014Level: EFO 704--Master thesis in marketing, 15 ECTSInstitution: School of Sustainable development of society and technology, Mälardalen UniversityAuthors: Kanin, Sasivongpakdi, Yaolan WangTitle: Measuring and Evaluating Brand EquityTutor: Gary JordanKeywords: Brand equity, brand awareness, perceived quality, customer value, perceived marketing mixResearch question: How does customer perceived marketing mix elements affect customer value of Aloe Vera Drycken through brand awareness and perceived quality for target group age from 15 to 30 on Swedish market?Purpose: The purposes of the research are 1) to investigate the relationship between perceived marketing mix elements towards brand equity of Aloe Vera Drycken; 2) to investigate the relationship between brand equity towards customer value of Aloe Vera Drycken; 3) to measure current perceived market mix elements and brand equity performance of Aloe Vera Drycken based on brand awareness and perceived quality; and 4) to provide recommendation to improve brand equity of Aloe Vera Drycken.Method: The study employed self-completion questionnaire to investigate brand equity performance of Aloe Vera Drycken. READ MORE

  2. 2. National Brand Positioning in the Swedish Meat Market : How to maintain a price premium

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Maxime Rigaud; Tianlin Shao; [2012]
    Keywords : National brands; private labels; price premiums; positioning; meat;

    Abstract : A global trend of decreased Willingness to pay(WTP) price premiums for national brands prevails.In this paper, the authors shed light on how national brands(NBs) can best defend their pricepremiums towards Private labels(PLs). READ MORE

  3. 3. Brand Extension : research of Danone in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Yu Lai; Yue Yang; [2012]
    Keywords : brand extension; CBBE model; BAV method;

    Abstract : ABSTRACTPurpose-----The purpose of this paper is to discuss Danone how to extend its brand in Sweden. Brand extension as a branding strategy has been increasing the last decades, and Danone just proposes Yogurt in Gälve which is one of the cities in Sweden, so this paper is to analyze what should Danone do if it wants to extend its brand in Sweden. READ MORE

  4. 4. The Affect of Counterfeit Products on Luxury Brands : An Empirical Investigation from the Consumer Perspective

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Arvid Cademan; Richard Henriksson; Viktor Nyqvist; [2012]
    Keywords : Branding; Luxury brands; Counterfeit products; Customer-Based Brand Equity; Brand Associations; Perceived Quality;

    Abstract : Introduction: Counterfeiting is considered as the crime of the 21st century. A highly affected market of counterfeits is the market of luxury branded goods. These goods are bought by consumers who want to express their social class and belonging by being admired, recognized and accepted by other people. READ MORE

  5. 5. Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Tipaporn Bumrungkitjareon; Suveera Tanasansopin; [2011]
    Keywords : Brand equity; Brand preference; Purchase intention; Men s skin care OR cosmetic product; Consumer behavior and male; Thailand;

    Abstract : Title: Purchasing Intentions of Young Thai Male towards Men's Skin Care ProductsProblem: Men concern more about their image than ever before. This behavior is becoming a new trend in cosmetic market. Moreover, Thailand is one of the fast growing cosmetics industry, particularly male skin care market within countries in Asia-Pacific region. READ MORE