Essays about: "customer based brand equity questionnaire"

Found 1 essay containing the words customer based brand equity questionnaire.

  1. 1. A STUDY TO INDICATE THE IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRAND

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : UKPEBOR PRISCILLIA AND BIBIANA IPOGAH; [2008]
    Keywords : BRAND; BRAND EQUITY; BRAND LOYALTY; BRAND IMAGE; BRAND AWARENESS;

    Abstract : Strong brand equity has become a very important factor that influences consumer’s perceptions of a brand. Success in brand management arises from understanding and managing brand equity correctly to produce strong attributes that will influence consumers when making their choices. READ MORE