Essays about: "customer based brand equity questionnaire"
Found 1 essay containing the words customer based brand equity questionnaire.
1. A STUDY TO INDICATE THE IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRANDUniversity essay from Blekinge Tekniska Högskola/Sektionen för management
Abstract : Strong brand equity has become a very important factor that influences consumer’s perceptions of a brand. Success in brand management arises from understanding and managing brand equity correctly to produce strong attributes that will influence consumers when making their choices. READ MORE