Essays about: "customer based brand equity questionnaire"

Showing result 6 - 10 of 11 essays containing the words customer based brand equity questionnaire.

  1. 6. Brand Extension : research of Danone in Sweden

    University essay from Avdelningen för ekonomi

    Author : Yu Lai; Yue Yang; [2012]
    Keywords : brand extension; CBBE model; BAV method;

    Abstract : ABSTRACT Purpose-----The purpose of this paper is to discuss Danone how to extend its brand in Sweden. Brand extension as a branding strategy has been increasing the last decades, and Danone just proposes Yogurt in Gälve which is one of the cities in Sweden, so this paper is to analyze what should Danone do if it wants to extend its brand in Sweden. READ MORE

  3. 7. The Affect of Counterfeit Products on Luxury Brands : An Empirical Investigation from the Consumer Perspective

    University essay from Ekonomihögskolan, ELNU

    Author : Arvid Cademan; Richard Henriksson; Viktor Nyqvist; [2012]
    Keywords : Branding; Luxury brands; Counterfeit products; Customer-Based Brand Equity; Brand Associations; Perceived Quality;

    Abstract : Introduction: Counterfeiting is considered as the crime of the 21st century. A highly affected market of counterfeits is the market of luxury branded goods. These goods are bought by consumers who want to express their social class and belonging by being admired, recognized and accepted by other people. READ MORE

  4. 8. Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Tipaporn Bumrungkitjareon; Suveera Tanasansopin; [2011]
    Keywords : Brand equity; Brand preference; Purchase intention; Men s skin care OR cosmetic product; Consumer behavior and male; Thailand;

    Abstract : Title: Purchasing Intentions of Young Thai Male towards Men's Skin Care Products Problem: Men concern more about their image than ever before. This behavior is becoming a new trend in cosmetic market. Moreover, Thailand is one of the fast growing cosmetics industry, particularly male skin care market within countries in Asia-Pacific region. READ MORE

  5. 9. Brand Loyalty: A Study of the Prevalent Usage of Celebrity Endorsement in Cosmetics Advertising.

    University essay from Handelshögskolan vid Umeå universitet

    Author : Emma Löfgren; Juan Li; [2010]
    Keywords : Brand Loyalty; Advertising;

    Abstract : The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement ratings and positive product evolutions (Dean and Biswas, 2001). It has evenbecome one of the most popular forms of retail advertising (Choi and Rifon, 2007). READ MORE

  6. 10. Premium Retail Brands in the Food Retail Industry : A Customer Based Study of ICA Selection

    University essay from Handelshögskolan vid Umeå universitet

    Author : Susanne Husberg; Jessica Ljung; [2009]
    Keywords : Premium products; brand equity; brand strategies; retail brands; ICA; premium brands;

    Abstract : This study concerns retail brands in the food retail industry and focuses on premium products. The research is investigating how ICA can best use premium products to increase their profitability. READ MORE