Essays about: "customer consent"

Showing result 1 - 5 of 9 essays containing the words customer consent.

  1. 1. Value Sensitive Future of Persuasive Technology in Retail : Multi-Stakeholder Approach

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Dominika Grossova; [2023]
    Keywords : persuasive technology; value sensitive design; ethics in HCI; multi-stakeholder appraoch; artificial intelligence; retail; övertygande teknologi; värdekänslig design; etik i HCI; flerpartsperspektiv; artificiell intelligens; detaljhandel;

    Abstract : Persuasive technology is becoming increasingly prevalent in the retail industry, often to influence customer behaviours and increase sales. This study explores multi-stakeholder perspectives on the values, ethical considerations, and possible risks associated with the implementation of such persuasive technologies. READ MORE

  3. 2. Permission-based Email Marketing for Customer Engagement : A qualitative study on how email marketing and relational factors influence consumers' non-purchase behaviors

    University essay from Umeå universitet/Företagsekonomi

    Author : Anna Mannelqvist; Isak Mårtensson; [2022]
    Keywords : Relationship Marketing; Online Relationship Marketing; Email Marketing; Permission-based Email Marketing; Personalized Email Marketing; Customer Engagement; Non-Purchase Behaviors;

    Abstract : Email marketing is not a new concept within marketing, it has been used by companies as a cost-effective way to incentives purchases for decades. However, during the past few years, there was a shift in the way email can be used. READ MORE

  4. 3. A Case Study to Investigate how Beta Product Marketing can Test the Validity of a Product’s Market Potential

    University essay from Lunds universitet/Innovation

    Author : Fadi Hanna; [2018]
    Keywords : Beta Product Marketing; market validity; entrepreneurial marketing; prototype; test sales; Technology and Engineering;

    Abstract : Many entrepreneurs and start-ups come to the point when they have finished the development of a product but then moves to the phase which is crucial for a products success, the marketing effort. Large investment costs combined with the uncertainty of the developed product's market value is the reason for many products failure. READ MORE

  5. 4. PSD2 - A Catalyst for the Future of Retail Banking : Banks’ strategies to reach a competitive advantage from PSD2 in Sweden

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : MARTIN BRODERICK; RASMUS PALM; [2018]
    Keywords : the revised payment service directive; PSD2; retail banking; strategies; competitive advantage; open innovation; open banking; digital platforms; network effects; future banking.; andra betaltjänstdirektivet; PSD2; retail banking; strategier; konkurrensfördel; öppen innovation; open banking; nätverkseffekt; digitala plattformar; framtidens bank.;

    Abstract : The new EU regulation, revised payment services directive (PSD2), will change how the retail banking market works today. It will obligate banks, with the consumer’s consent, to provide access to account information and thus open up the market for new actors. READ MORE

  6. 5. The Effect of Coopetitive Interactions on Performance Outcomes : A Two-Sided Perspective on Dyadic Coopetitive Relationships

    University essay from Umeå universitet/Företagsekonomi

    Author : Thomas Duncan; Jennifer Marecki; [2016]
    Keywords : Coopetition; Dyadic Coopetitive Relationship; Coopetitive Interactions; Coopetition Outcomes;

    Abstract : The business environment has become increasingly complex and dynamic in recent years, requiring companies to compete in a fast-developing and fast-changing environment. In order for companies to maintain sustained competitive advantage and success, they increasingly engage in various forms of inter-organizational alliances, which enable the creation of value. READ MORE