Essays about: "customer experience management"

Showing result 6 - 10 of 208 essays containing the words customer experience management.

  1. 6. Realizing and Satisfying Informational Requirements throughout the Customer Journey : A Case Study on the Industrial Manufacturing Industry

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Kenneth Santos; Rasmus Törnros; [2023]
    Keywords : Customer Journey; Data Management; Industrial Manufacturing; Marketing;

    Abstract : This thesis examines the informational requirements of customers throughoutthe customer journey within the industry for industrial facilitating goods and exploreshow to manage data to meet these requirements. The research adopts a qualitativeresearch design with a case study approach, using semi-structured interviewssupplemented with secondary survey data. READ MORE

  3. 7. Realizing and Satisfying Informational Requirements throughout the Customer Journey: A Case Study on the Industrial Manufacturing Industry

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Kenneth Santos; Rasmus Törnros; [2023]
    Keywords : Customer Journey; Data Management; Industrial Manufacturing; Marketing;

    Abstract : This thesis examines the informational requirements of customers throughout the customer journey within the industry for industrial facilitating goods and explores how to manage data to meet these requirements. The research adopts a qualitative research design with a case study approach, using semi-structured interviews supplemented with secondary survey data. READ MORE

  4. 8. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Ebba Uhlin; Moa Lundberg; [2023]
    Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

    Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE

  5. 9. The role of customer-based brand equity in the direct-to-consumer business model

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
    Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

    Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

  6. 10. Optimizing the Performance and Efficiency of District Heating Substations : A Study of the Cooling Process and Overall System Improvements in Ludvika

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Marwan Ali; Eema Sheykhi Narani; [2023]
    Keywords : Energy efficiency in multi-family buildings; District heating efficiency; Sustainability; District heating control; Cooling process;

    Abstract : The concept of future sustainability is driving efforts toward the efficient improvement of energy systems. District heating systems play a key role in balancing the energy system by improving performance and flexibility. READ MORE