Essays about: "customer loyalty"

Showing result 31 - 35 of 388 essays containing the words customer loyalty.

  1. 31. Leveraging Service Recovery as a Marketing Tool

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Daniel Mubiru; Fiona Nyamache; [2023]
    Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

    Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE

  3. 32. AI Chatbots and Customer Loyalty among Gen Z

    University essay from Umeå universitet/Företagsekonomi

    Author : Jacob Björkman; Maja Jansson; [2023]
    Keywords : AI Chatbot; Customer loyalty; Gen Z Attribute;

    Abstract : The digitalization of society is a major trend that is currently transforming the businesslandscape (Parviainen et al., 2017, p. 63). Within this digital era, the AI chatbot hasemerged (Hsu & Lin, 2023, p. READ MORE

  4. 33. Scenario Planning Analysis of Subscriptions in the Automotive industry - Future impact on profitability and loyalty

    University essay from Göteborgs universitet/Graduate School

    Author : Daniel Isaksson; Elof Hallin; [2022-08-05]
    Keywords : Subscriptions; Subscription service model; Customer Loyalty; Profitability; Automotive industry; Scenario analysis; Business model;

    Abstract : The automotive industry is facing an ongoing transformation on many levels and the common denominator is the road to sustainability and zero greenhouse gas emissions. This has led to the developments of new drivetrains and the need for new business models has emerged. READ MORE

  5. 34. Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?

    University essay from Göteborgs universitet/Graduate School

    Author : Aya Allali; Feiwei Lu; Heidi Botic; [2022-08-04]
    Keywords : Car subscriptions; Care by Volvo; Millennial consumers; loyalty; brand communities; social bonds on social media;

    Abstract : Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several generations also seem to do. One of these generations are millennials which are the focus of this study. READ MORE

  6. 35. ASSESSING SERVICE QUALITY AND CUSTOMER SATISFACTION USING SERVQUAL MODEL (A mixed-method study to assess service quality of ultrasound departments of private hospitals in Karachi city)

    University essay from Göteborgs universitet/Graduate School

    Author : Sakina Adnan; [2022-07-15]
    Keywords : Service quality; Service perception; Service expectation; Patient satisfaction; Ultrasonography; Sonographers;

    Abstract : Service quality and customer satisfaction are important concepts that companies need to understand to stay competitive in business and thus grow. Companies need to know how to measure these constructs from the consumer's perspective to understand their needs better and thus satisfy them. READ MORE