Essays about: "customer loyalty"
Showing result 36 - 40 of 388 essays containing the words customer loyalty.
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36. The Effect of Corporate Social Responsibility (CSR) on Customer Loyalty : A Quantitative Study
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Corporate social responsibility is a broad business model, that encourages companies to be transparent concerning their environmental, ethical, philanthropic and economical aims. The purpose of this thesis is to explain if efforts within these areas could eventually lead to customer loyalty. READ MORE
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37. Subgroups of customer intimacy and their influence on customer loyalty : A structural equation modeling approach
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Background: The consulting industry’s growth has continuously outpaced the gen- eral economy, leading to more new entrants and increased intra-industry competition. Thus, competitive practices must be revised to ensure existing consultancies’ market position. READ MORE
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38. The relationship between personality, emotions, and customer loyalty in the Finnish Telecommunications market
University essay from Mittuniversitetet/Institutionen för psykologi och socialt arbeteAbstract : .... READ MORE
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39. Making Sense of the Net Promoter Score (NPS) - A study of NPS' relationship to Word of Mouth, attitudinal loyalty and customer satisfaction, and what drives these mindset metrics
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Since Fredrick F. Reichheld introduced the Net Promoter Score (NPS) in 2003, it has become one of the most favored customer mindset metrics (MSMs) within business practice. Often, it is claimed to be an indicator of customer loyalty, satisfaction, and Word of Mouth (WOM). READ MORE
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40. To Forgive But Never Forget : A qualitative study of why customers choose to return to companies within the fast fashion industry they have previously boycotted due to a scandal
University essay from Umeå universitet/FöretagsekonomiAbstract : With the growing role of social media in society today, a more accessible dissemination of information between customers through eWOM is also growing. Especially the negative eWOM can have a huge impact on customers and get devastating results. READ MORE