Essays about: "customer online trust"
Showing result 1 - 5 of 82 essays containing the words customer online trust.
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1. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. READ MORE
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2. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context
University essay from Umeå universitet/FöretagsekonomiAbstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE
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3. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.
University essay fromAbstract : Abstract Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. READ MORE
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4. Source of Information & Credibility of Information's impact on Customer Online Trust : In the context of non-testable, non-returnable products online
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Designing a good customer relationship is important for a company to function and trust plays a major role when building customer relationships. The importance of this becomes more highlighted in the context of non- testable, non-testable products online since the customer cannot evaluate anything physically beforehand. READ MORE
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5. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. READ MORE