Essays about: "customer requirements"

Showing result 41 - 45 of 502 essays containing the words customer requirements.

1. 41. No more pink barbies? : Investigating customer acceptance towards gender neutral marketing initiatives

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Alina Steindl; [2023]
   Keywords : Gender stereotypes; gender stereotypes in marketing; ethics in marketing; gender pay gap; gender inequality; gender neutral marketing; children’s toys;

   Abstract : Background: Marketing communication often uses gender-stereotyped messages to reach their target groups more effectively. Activities like this can have harmful consequences, especially when aimed towards children. Those effects have been found to also contribute to gender inequalities, among other aspects. READ MORE

3. 42. Design suggestion for a Point of Sale system for the café industry

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Ottilia Lindblad; [2023]
   Keywords : interaction design; POS-system; usability;

   Abstract : An order at a café involves mainly the customer, the café worker, and the cash register. Today, cash registers use a system called a Point of Sale (POS) system that manages the registration of an order as well as the payment. Because of this it is crucial for the tradition of “fika” in Sweden. READ MORE

4. 43. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Klara Larsson; Freja Ling; [2023]
   Keywords : Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

   Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE

5. 44. Creation of a Co-Innovation framework for a Software as a Service-Provider and its Customers using a Case-study approach

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Gundula Sopper; [2023]
   Keywords : Co-Innovation; Software as a Service; Process model; IT-Development; Framework;

   Abstract : Innovation is an integral part of every product development and therefore also important for ”Software as a Service” (SaaS) companies. However, as these companies do not develop for one customer in particular, it may be difficult to understand what features are to be developed in the future. Co-Innovation can be a solution. READ MORE

6. 45. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
   Keywords : B2B buying behaviour; Branding; Service industry; Service branding;

   Abstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE