Essays about: "gender stereotypes in marketing"
Showing result 1 - 5 of 20 essays containing the words gender stereotypes in marketing.
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1. What Girls Are Made Of? : A Critical Overview of Gender Stereotyping in Advertising and Research-based Recommendations for Stakeholders
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Könsstereotypisering i reklam är ett genomgripande problem som fortsätter att forma och förstärka samhällets normer och uppfattningar om könsroller. Denna masteruppsats syftar till att ge en översikt över den problematiska naturen av könsstereotypisering i reklam, där man belyser de relaterade frågorna och deras konsekvenser, samtidigt som man erbjuder forskningsbaserade rekommendationer till intressenter för att främja mer inkluderande och rättvisa reklampraktiker. READ MORE
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2. No more pink barbies? : Investigating customer acceptance towards gender neutral marketing initiatives
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background: Marketing communication often uses gender-stereotyped messages to reach their target groups more effectively. Activities like this can have harmful consequences, especially when aimed towards children. Those effects have been found to also contribute to gender inequalities, among other aspects. READ MORE
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3. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement
University essay from Göteborgs universitet/Graduate SchoolAbstract : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. READ MORE
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4. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry
University essay from Umeå universitet/FöretagsekonomiAbstract : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. READ MORE
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5. Representations of Women and Gender relations in Jamaican Tourism Promotional Marketing: An analysis of visual images on Jamaica’s national DMO website.
University essay from Lunds universitet/SociologiAbstract : Tourism images and representations depict women in a stereotypical way where men and women are represented differently. Like much advertising, women in tourism promotional marketing are sexualized and exoticized. Destinations are promoted through the use of the female body. READ MORE