Essays about: "difference between international business and.."

Showing result 1 - 5 of 46 essays containing the words difference between international business and...

1. 1. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
   Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

   Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

3. 2. The impact of open business model, innovation types and firm’s capital structure on product’s time-to-market and firm performance

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Christoffer Nilsson; Belinda Hsu; [2022]
   Keywords : Business model framework; innovation; capital structure; time-to-market; firm performance; structural equation modeling; exploratory factor analysis;

   Abstract : For decades, globalization has introduced both opportunities and pressures for companies around the world by introducing freer trade, increasing foreign direct investment and the international use of intellectual property that boosted the diffusion of knowledge and technology. As a result, the international competition has become more intense for many firms. READ MORE

4. 3. The New Labour Landscape in a Post COVID-19 Society: Comparing Service-Versus Product-Oriented Organisations

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Gurgen Karamyan; Simon Petrus Alexander Kotton; [2022]
   Keywords : COVID - 19; Employee perception; Working remotely; Service-oriented organisations; Product-oriented organisations; New labour landscape; Business and Economics;

   Abstract : The impact of COVID-19 had unprecedented effects on the international labour market. Businesses went bankrupt, employees were fired, and organisations and employees had to adapt to swiftly working remotely from the office. READ MORE

5. 4. The European Refugee Crisis and Services Trade in Greater Copenhagen

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Alfred Arnborg; Gustav Sundén; [2021]
   Keywords : Trade in Services; Difference-in-Differences; Border Controls; Schengen; European Refugee Crisis; Business and Economics;

   Abstract : This paper analyzes trade in services’ vulnerability to exogenous shocks in order to contribute to the often-neglected area of international trade in services. It is accomplished by examining how Sweden’s border measures during the European refugee crisis affected services trade between Sweden and Denmark. READ MORE

6. 5. Connect by Similarities:Together we make a difference : A multi-method case-study exploring theorganizational culture of an MNC.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Oscar Lagrosen; Erik Abrahamsson; [2021]
   Keywords : Project business; organizational culture; constructionism; communication; collaboration; sustainability;

   Abstract : Today’s international and connected environment has amplified the frequency of project business as a means to realize large transnational and global investments in world infrastructure. However, to realize an international infrastructure project, large collaboration among the right actors must be formed. READ MORE