Essays about: "e-commerce"

Showing result 21 - 25 of 495 essays containing the word e-commerce.

  1. 21. The development of experiential marketing and the e-commerce rise : An empirical study of the relationship between experiential marketing and e-commerce

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Alban Godron; Alexis Leitao; [2019]
    Keywords : ;

    Abstract : In the past years, our society digitized increasingly with the development of internet and the exploration of all its capacities. One of these new uses is the e-commerce, the possibility for customers to buy a product online at any time of the day, and to be delivered at their home after a short period of time. READ MORE

  2. 22. AUGMENTING THE REALITY : Can AR Technology Entice Consumer Engagement? A Quantitative Study

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : André Hellgren; Simon von Pongracz; [2019]
    Keywords : Augmented reality; consumer engagement; Technology Acceptance Model; Hype Cycle; perceived usefulness;

    Abstract : Today, advances in the technological sector spurs invention toward new heights. What can be achieved today was just decades ago science fiction. Recent years, augmented reality has emerged which is explained by Kipper & Rampolla (2012, p. 1) as a technology that combines the real world with virtual objects which creates a supplement to reality. READ MORE

  3. 23. Logistics in a Changing Retail Landscape : How Will Warehouses and Logistics Real Estate Evolve With the Transformation of Retail?

    University essay from KTH/Fastigheter och byggande; KTH/Fastigheter och byggande

    Author : Markus Linell; Theodor Riise; [2019]
    Keywords : Logistics real estate; Warehouses; Retail; Ecommerce; Commercial real estate; Logistikfastigheter; Lagerfastigheter; Handel; E-handel; Kommersiella fastigheter;

    Abstract : The Swedish retail sector is experiencing a structural shift, where the e-commerce sector isgrowing steadily each year. As of 2017, e-commerce had seen an average annual growth rateof 14% over the past decade. Currently, e-commerce corresponds to 8.7% of the total retailsector. READ MORE

  4. 24. "Wanna browse for some Black Friday deals?" : An exploratory research uncovering meanings of Utilitarian and Hedonic motivation of Swedish consumers towards online shopping on consumption events with Black Friday Weekend as empirical example.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : David Kanter; Oskar Källström; [2019]
    Keywords : Consumption events; Black Friday; Online shopping; E-commerce; Motivation theory; Utilitarian motivation; Hedonic motivation.;

    Abstract : Background: Most current research on consumption events like Black Friday has been done in an US context. Black Friday do not have any cultural heritage or any other social connection to Sweden, however, it is already considered as the second most significant sales opportunity annually in the country. READ MORE

  5. 25. Comfort me : A qualitative study on the behaviour of Generation Y when purchasing the high-involvement product everyday bra.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Melissa Egger; Natalie Walter; [2019]
    Keywords : Consumer Behaviour; Lingerie; Everyday Bra; High-Involvement Product; Generation Y; Perceived Influential Factors; Purchase Decision.;

    Abstract : Background: It is an essential clothing piece for women, which is proven to enhance the consumers’ perception of themselves, namely a woman everyday bra. There seems to be a lack in recent research on women lingerie especially within the Generation Y. READ MORE