Essays about: "Channel Attributes"

Showing result 1 - 5 of 14 essays containing the words Channel Attributes.

1. 1. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Christiane Haase; Nils Heimes; [2023]
   Keywords : Disintermediation; Manufacturer Encroachment; Direct-to-Consumer; Vertical Integration; Product-Related Factors; Channel Attributes; E-Commerce; Consumer Channel Choice; Consumer Behavior;

   Abstract : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. READ MORE

3. 2. Authentication Techniques Based on Physical Layer Attributes

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Xintai Liang; [2022]
   Keywords : Wireless security; Spoofing attacks; Physical layer authentication; Channel State Information; Machine learning; Trådlös säkerhet; Spoofing attack; Autentisering av fysiska lager; Kanaltill Stånds Information; Maskinin lärning;

   Abstract : Authentication is an indispensable part of information security. It serves to distinguish legitimate users from unauthorized ones. With the rapid growth of Internet of Things (IoT) devices, authentication of wireless communication is gathering more and more attention. READ MORE

4. 3. Fast or Furious: A study of attributes important to the online customer experience in fast fashion shopping

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Linnea Abrahamsson; Maria Guadalupe Sayd; [2022]
   Keywords : online customer experience; customer experience; fast fashion; Business and Economics;

   Abstract : The primary aim of this paper is to investigate which attributes are most important to the online customer experience (OCE) in the fast fashion industry. Qualitative data was gathered through a netnography of online customer reviews and comments, and a comprehensive framework of attributes important to OCE in the fast fashion industry was constructed. READ MORE

5. 4. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Adam Winnberg; Frida Mårtensson; [2021]
   Keywords : Grocery retail sector; Brand Equity; Online Customer Experience OCE ; E-loyalty; Switching Behavior;

   Abstract : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. READ MORE

6. 5. Mervärdesstrategier i svensk tomatodling

   University essay from SLU/Dept. of People and Society

   Author : Sebastian Stotzer; [2020]
   Keywords : mervärde; tomat; strategi; fallstudie; producentorganisation; närodlat; värdeadderad; trädgårdsföretag;

   Abstract : Som en konsekvens av högre produktionskostnader behöver svenska tomatproducenter erbjuda mervärden för att vara konkurrenskraftiga, det vill säga skapa egenskaper som värderas högt av konsument och som differentierar tomaterna från importerade tomater som till exempel närhet till konsument, produktförädling, miljömässiga värden, smak och utseende. Denna studie utgår från intervjuer med svenska tomatodlare och handlar om hur olika odlare arbetar med mervärdesstrategier i svensk tomatodling. READ MORE