Essays about: "Consumer Channel Choice"
Showing result 1 - 5 of 16 essays containing the words Consumer Channel Choice.
-
1. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. READ MORE
-
2. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping
University essay from Göteborgs universitet/Graduate SchoolAbstract : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. READ MORE
-
3. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry
University essay from Umeå universitet/FöretagsekonomiAbstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE
-
4. What conditions determine consumers' acceptance and use of omnichannel retailing in Swedish clothing industry
University essay from Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)Abstract : Background In the past, consumers would go to physical stores to gather information and end their shopping there, with physical stores being one of the few sources of product information. Today, with the coming of the digital age, there are gradually more and more channels to gather information. READ MORE
-
5. Relationsmat, det nya gamla sättet att handla mat : direkta försäljningskanaler för relationsmat samt om REKO-ring relationsmatkonsumenter
University essay from SLU/Dept. of Biosystems and Technology (from 130101)Abstract : Matskandaler och onödiga tillsatser i maten har påverkat livsmedelskonsumenters förtroende för livsmedelsindustrin samtidigt som en ökad klimatmedvetenhet och kunskap om hur dagens matproduktion påfrestar klimatet har fått konsumenter att ifrågasätta livsmedelskedjan och hur och var maten produceras. Intresset för att handla mer närproducerad mat ökar och det nya begreppet relationsmat som främst anammats av olika REKO-ringar i Sverige är på uppgång och har uppmärksammats av konsumentgrupper som vill gynna den lokala ekonomin, handla ekologiskt, minska matmil och veta mer om ursprunget till sin mat. READ MORE