Essays about: "e-mail marketing"

Showing result 1 - 5 of 33 essays containing the words e-mail marketing.

  1. 1. Country of Origin Image Appeals and the Purchase Propensity of Consumers : An experimental study

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Davi Rogerio Waltrick; [2020]
    Keywords : Country of origin image COI ; purchase intent; experiment; advertisement appeals;

    Abstract : The purpose of this paper is to investigate how dimensions of Country of Origin Image (COI) can impact the purchase propensity of consumers. Drawing on the literature of international marketing, consumer behaviour, and social psychology, an experiment with a three-product category (experiential, functional, and symbolic) was designed to analyse purchase propensity of Swedish consumers for Brazilian products. READ MORE

  3. 2. Auditing auditor identities : Auditor attributes, professional and commercial orientations, and the implications for audit practice

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Kristina Lindstedt; Melissa Veerman; [2018]
    Keywords : Auditor identity; attributes; professional orientation; commercial orientation; audit practice; RAQ acts;

    Abstract : Currently, auditors face changes in the auditing industry, which has increased the focus on marketing activities. Despite professional ideals, an increase in the commercialization of audit firms has been observed, shaping the identity of the auditor. READ MORE

  4. 3. Interactive Marketing: E-mail - Tomorrow´s Tool for Online Purchases

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Theodor Öberg; Marcus Oldby; [2017]
    Keywords : Interactive E-mail; Interactiveness; E-mail; Impulse Buying Tendency; IBT;

    Abstract : This thesis aims to gain a better understanding of how customers behave with email and spontaneous online shopping and in which degree prospects or customer would be affected by functions in interactive e-mails. ... READ MORE

  5. 4. Increasing the efficiency of marketing e-mail in customer retention

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Ali Gurbag; Guadalupe Katherine Morales Valuis; [2016]
    Keywords : e-mail marketing - e-marketing - retention;

    Abstract : Technology development has changes many things in the way businesses are done nowadays. Compa-nies needed to readapt their processes to the new demands of the markets in order to be competitive in online platforms. To achieve this, companies need to focus on retaining customers. READ MORE

  6. 5. Negative Effects on Trust in B2B Relationships

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Annie Lönnberg; Elma Macanovic; Izabelle Pettersson; [2016]
    Keywords : Relationship marketing; B2B marketing; B2B relationships; Trust;

    Abstract : Background: The concept of relationship marketing is a continuously growing research area in the field of academic research. A topic being widely discussed is which factors builds trust and the importance of having trust in business-to-business (B2B) relationships. READ MORE