Essays about: "economics and business management"

Showing result 1 - 5 of 1111 essays containing the words economics and business management.

1. 1. Drunk Elephant: The New Toys’R’Us?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Diep My Dinh; Talía Yepes; Ida-Nora Hammar; [2024]
   Keywords : gen alpha; corporate brand; branding; beauty care branding; moral philosophy; gen alpha marketing; Philosophy and Religion; Social Sciences; Business and Economics;

   Abstract : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. READ MORE

3. 2. Cold War In The Ice Cream Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Geny Pitaloka Hayyu; Lina Radilovic; Lilla Virag Erdelyi; [2024]
   Keywords : Fighter Brand; Challenger Brand; Emerging Market; Corporate Brand Structure; Brand Competition; Business and Economics;

   Abstract : Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. READ MORE

4. 3. The Paradox of Gender Equality and Female Entrepreneurship

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emma Lisnell; Stella Berlin; [2024]
   Keywords : Female entrepreneurship; Values; Attitude; Perceptions; Self-Efficacy; Business and Economics;

   Abstract : Title: The Paradox of Gender Equality and Female Entrepreneurship; A study seeking to elucidate the perceptions and value systems that underlie entrepreneurial activity among women in Sweden Seminar date: January 10th, 2024 Course: FEKH99, Bachelor Degree Project in Entrepreneurship and Innovation Management, Business administration, Undergraduate level, 15 University Credit Points Authors: Stella Berlin, Emma Lisnell Advisor: Ziad El-Awad Keywords: Female entrepreneurship; Values; Attitude; Perceptions; Self-Efficacy Research question: How do the inherent value systems surrounding women in Sweden influence their intentions, decisions, and actions in the pursuit of entrepreneurship? Purpose: Extend existing research to provide a nuanced exploration of the value systems influencing Swedish women's perceptions, intentions, and engagement in entrepreneurship. Methodology: A qualitative multiple case study with a comparative element. READ MORE

5. 4. Formula 1 Drive to Thrive - How to Handle Success

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Karol Gasienica; August Ström; Cornelia Biller; [2024]
   Keywords : Formula1; business case; success; brand identity; community management; Business and Economics;

   Abstract : The popularity of the Netflix series ‘Drive To Survive’ has almost doubled the amount of Formula 1 (F1) fans thanks to its great storytelling and compelling narratives about the drivers, teams, the rivalries between them and challenges they tackle. The first season aired in 2019 and it is estimated that more than 6. READ MORE

6. 5. Making a Red Devil: The Case of Manchester United and Mason Greenwood

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johan Otterhed Bolin; Gabriel Eppens; [2024]
   Keywords : Corporate Brand Identity; Reputation Management; Corporate Social Responsibility; Crisis Management; Business and Economics;

   Abstract : .... READ MORE