Essays about: "effect marketing strategies"

Showing result 16 - 20 of 96 essays containing the words effect marketing strategies.

1. 16. Achieving Trust, Satisfaction and Commitment From AI Interactions : A Qualitative Study On The Effect of AI On Relationship Quality With Companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Tino Tuomisto; Adrian Ringström; [2022]
   Keywords : Artificial Intelligence; Relationship Quality; Trust; Satisfaction; Commitment; Relationship Marketing; AI Interactions;

   Abstract : Introduction - Artificial intelligence, defined as “the ability of a system to correctly interpret external data, learn from such data, and use these learnings to achieve specific goals and tasks through flexible adaptation” (Kaplan and Haenlein, 2020, p.17), is an important tool for facilitating interactions between companies and customers. READ MORE

3. 17. Impact of country of origin on consumer purchase intention among Pakistani customers buying fashion clothes online

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Hafiz Azhar Ahmed Khan; [2022]
   Keywords : Country of origin; Consumer preference; Consumer purchase intention; and Fashion clothes.;

   Abstract : Title: Impact of country of origin on consumer purchase intention amongPakistani customers buying fashion clothes onlineLevel: Master Programme in Business Administration (MBA): Business ManagementAuthor: Hafiz Azhar Ahmed KhanSupervisor: Dr. Ehsanul Huda Chowdhury & Dr. Katarina ArbinExaminer: Dr. READ MORE

4. 18. Influencer promotional codes’ impact on returns - A trigger for impulse buying behaviour

   University essay from Göteborgs universitet/Graduate School

   Author : Margaux Karmestål Chénière; Sofia Eskilstorp; [2021-06-15]
   Keywords : Impulse buying; Social media; Influencer promotional codes; Returns management; Avoidance and gatekeeping strategy;

   Abstract : The aim of this research was to explore if the effect of impulse buying on returns is impacted by social media and the usage of influencer promotional codes. Moreover, to explore what possible managerial implications there are for clothing retailers in relation to their returns management processes and influencer promotional activities on social media. READ MORE

5. 19. LUXURIOUS BRAND AND SOCIAL MEDIA : Luxurious brands marketing strategies in social media

   University essay from Mälardalens högskola/Industriell ekonomi och organisation

   Author : Shadi Botros; Yacoub Said; [2021]
   Keywords : Luxury brands; Social media marketing activities; Brand perceptions; Brand awareness; Purchase intention.;

   Abstract : Date: 2021/06/03 Level: Master Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Shadi Botros, Yacoub Said (87/07/24) (95/01/01) Title: LUXURIOUS BRAND AND SOCIAL MEDIA Tutor: Edward Gillmore Keywords: Luxury brands, Social media marketing activities, Brand perceptions, Brand awareness, Purchase intention. Research questions: What are the outcomes of social media marketing used by luxury brands, brand awareness and brand perception, on purchase attention? Purpose: The purpose of this research is to study if social media marketing can have an effect on luxuries brands perception in consumers mind and if social media can influence consumers purchase intention. READ MORE

6. 20. Integrating digital marketing strategies and efficiency when designing an assembly line with high product variations : A case study performed at Habo Plast AB

   University essay from Jönköping University/JTH, Produktionsutveckling

   Author : Lina Gasslander; Gustav Holmberg; [2021]
   Keywords : ;

   Abstract : The volatile nature of the current market situation forces companies to improve their competitiveness in different ways. An important but unexplored research area is the integration between production marketing and production efficiency. This research area is important as it can assist companies to improve their competitiveness. READ MORE