Essays about: "employee relationship marketing"
Showing result 1 - 5 of 13 essays containing the words employee relationship marketing.
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1. The Impact of Brand Generated Content on Green Purchase Intention : A Study Based on Brand Generated Content on Social Media Platforms and Food Industry
University essay from Umeå universitet/FöretagsekonomiAbstract : The increasing threats to the environment have led the consumers to enhance their concern for environment. As a result, consumers nowadays intend to purchase environmentally friendly products as part of showing their concern for environment. READ MORE
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2. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE
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3. (Could you please) send me the report, now(?)! : The impact of managerial communication styles on employee engagement on ISM
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background Employee turnover is increasing and in order for companies to retain their workforce, internal marketing (IM) needs to be applied. With internal communication (IC) being seen as the key to implementing employee oriented strategies and activities to motivate employees and coordinate cross-functional efforts within IM, internal social media (ISM), as known for fostering communication among employees, needs to be investigated regarding its influence on employee engagement. READ MORE
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4. Why Do Consumers Avoid Certain Brands? : A Study of Brand Avoidance Within the Swedish Cosmetics Industry
University essay from Högskolan i Jönköping/IHH, Marketing and LogisticsAbstract : Background - As of today, the positive forms of consumer-brand relationships have been intensively researched, whereas its counterpart has attained far less attention. Whilst current literature is focused on increasing positive brand equity, the knowledge of negative brand equity is sparse. READ MORE
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5. Do the Customers Matter in Mergers and Acquisitions?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this study is to examine the relationship between post merger financial performance and customer reactions on M&As, as well as how the issues of strategic relationships, integration, marketing, and human resources influence these customer reactions. Method: One of the main reasons why M&A research lacks so much of customer reactions is that the methodological mainstream of M&A research in finance, economics, and strategy areas consist of quantitative surveys based on existing stock market and accounting data, which do not include more detailed customer, employee, and process data. READ MORE
