Essays about: "example of business small and medium enterprises"

Showing result 11 - 15 of 23 essays containing the words example of business small and medium enterprises.

  1. 11. Från produktvarumärkning till företagsvarumärkning : en fallstudie av matföretaget Paul och Thoms omprofilering

    University essay from SLU/Dept. of Economics

    Author : Arvid Liss; Kim Meyer; [2016]
    Keywords : corporate rebranding; corporate brand; product brand; brand management; varumärkesuppbyggnad;

    Abstract : Omprofilering kan förklaras som ett sätt att modifiera eller bygga upp nya varumärkesdelar som syftar till att skapa en ny image eller en differentierad position i intressenternas medvetande. Det är ett sätt att skapa fördelar och en identitet som sticker ut gentemot företags konkurrenter. READ MORE

  3. 12. A born Global Firm and Challenges when Establishing on Complex Markets

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Isabell Hultén; Emelie Karlsson; [2015-10-02]
    Keywords : Born Global; Internationalization; Resource Allocation; Institutional Aspects; Cooperation; Niche Market; Egg Freezing; Social Egg Freezing; Ethical Dimensions;

    Abstract : Background and problem: World conditions are constantly changing and companies are forced to adapt in order to maintain competiveness. In order to achieve growth, firms commonly need to internationalize faster and in a greater extent. READ MORE

  4. 13. In India, it’s their Way or the Highway : - A case study on what cultural differences Swedish SMEs perceive on the Indian market and how they manage them. 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Martin Klint; Linus Rigsjö; [2015]
    Keywords : Emerging Markets; SMEs; International Business; Standardization; Adaptation; Culture; Indian Culture; Swedish Culture;

    Abstract : Emerging markets are countries with rapid economic growth and have been on the global agenda over the last decades. The most prominent of these markets are the BRIC countries where India is included. India is one of the largest emerging markets in the world with large annual economic growth and great opportunities for firms doing business in it. READ MORE

  5. 14. Carriers and contents : Retrieval, access and display of performance data in a sales environment

    University essay from Institutionen för informationsteknologi

    Author : Pulan Li; [2013]
    Keywords : ;

    Abstract : The fast pace of business growth has brought small and medium enterprises (SMEs) new challenges as the size of business data grows dramatically as well. Instead of archiving all the records in database or printed logbooks as what was done in the old days, enterprises start to consider taking advantage of the potential values of data, for example, to support their business decision via readable results based on analysis of trillions of numbers. READ MORE

  6. 15. Obstacles to innovation management in SMEs : A case study of Libo Airport

    University essay from Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : YI WEI; XIANGYUN XU; [2013]
    Keywords : innovation management; innovation process; SMEs.;

    Abstract : This thesis examines innovation, innovation management and the innovation process in SMEs (small and medium enterprises). There are many academic researchers who work on innovation management but there are very few studies on SME innovation management. READ MORE