Essays about: "external marketing environment"

Showing result 11 - 15 of 45 essays containing the words external marketing environment.

  1. 11. Green City Branding – How people respond to the built environment

    University essay from Göteborgs universitet/Graduate School

    Author : Peter Olsson; [2020-06-23]
    Keywords : ;

    Abstract : In the last decades, places such as cities, regions and nations have become active participants in the global competitive economy. They now operate in a global marketplace, competing with other places all over the world for tourists, investors, residents and workforce. READ MORE

  3. 12. An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Tongda Lu; Jiawen Ji; Jingming Zhang; [2020]
    Keywords : Co-branding; cross-branding; brand identity; consumer psychology.;

    Abstract : In recent years, the fashion industry has set off a trend of co-branding, and co-branding has become a unique marketing strategy for major brands to obtain benefits. However, there are potential risks when brands are selecting joint partners. READ MORE

  4. 13. Community-Based Social Marketing: an investigation of sustainable behavioral change strategies at the municipality level in Sweden

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Connor Allen; [2019]
    Keywords : Sustainable development; Carbon dioxide emissions; Household consumption; International Panel on Climate Change; Practices;

    Abstract : The new Special Report on Global Warming of 1.5 °C by the International Panel on Climate Change presents the drastic need to reduce greenhouse gas emissions for the security and sustainable development of human kind. READ MORE

  5. 14. Platform Thinking: Considerations for establishing third-party developer-centric ecosystems

    University essay from Lunds universitet/Institutionen för informatik

    Author : Sylvia Karanja; Björn Arvesen; [2018]
    Keywords : platform business models; boundary resources; third-party developers; platform governance; developer marketing; external innovators; lean communication; complementors; integrators; organizational identity; Social Sciences;

    Abstract : There has been a dramatic growth in organizations aiming to leverage the power of platform business models and capture the vast amounts of value stemming from external innovation. Thus, actors are required to open up their innovation processes to third-party developers, and make sure these external resources are incentivized to both enter and remain in the ecosystem. READ MORE

  6. 15. Marketing Mix Modelling from the multiple regression perspective

    University essay from KTH/Matematisk statistik

    Author : Ecaterina Mhitarean; [2017]
    Keywords : ;

    Abstract : The optimal allocation of the marketing budget has become a difficult issue that each company is facing. With the appearance of new marketing techniques, such as online advertising and social media advertising, the complexity of data has increased, making this problem even more challenging. READ MORE