Essays about: "external marketing environment"

Showing result 21 - 25 of 45 essays containing the words external marketing environment.

1. 21. Internal branding : Within a Swedish non-profit organization

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Lisa Diep; Amanda Stedt; [2015]
   Keywords : internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; non-profit organizations;

   Abstract : The aid sector has receive a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE

3. 22. Brand Expansion of Swedish SMEs : A study on how Swedish SMEs exercise branding to expand in the European market

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Erica Salonius; Erica Rhönnstad; Amanda Hedlund; [2015]
   Keywords : branding; brand strategy; brand equity; brand identity; internationalization; SMEs; Swedish; European market;

   Abstract : Introduction  Globalization has opened up for opportunities, as well as challenges, for small- and medium-sized enterprises (SMEs) to distinguish themselves in a competitive environment. A branding strategy that aims to develop a strong reputation and recognition can be an attempt for Swedish SMEs to create awareness and differentiate themselves in the European market. READ MORE

4. 23. Internal branding : Within a Swedish non-profit organization

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Lisa Diep; Amanda Stedt; [2015]
   Keywords : internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; and non-profit organizations;

   Abstract : The aid sector has received a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE

5. 24. The Relationship between Standardization/Adaptation and Performance : An Empirical Study on E-commerce Firms

   University essay from Institutionen för marknadsföring (MF)

   Author : Oliver Göransson; Björn Sahlquist; [2013]
   Keywords : International marketing strategy; standardization; adaptation; export performance contingency perspective; e-commerce;

   Abstract : The pace of globalization has increased over the last decades due to liberalization of trade policies, ease and stability of monetary systems as well as advances in transportation and information technology. Among those who have capitalized on these advances, e-commerce firms can be found. READ MORE

6. 25. Success Drivers for Vertical Brand Extensions in the Luxury Sector

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Sebastian Huber; Sarah-Jane Schlegel; [2013]
   Keywords : vertical brand extension; brand transfer; brand stretch; luxury marketing; brand management;

   Abstract : In today's competitive environment, the ability to successfully launch new products at reasonably costs is considered a key success factor for leading brand manufacturers, which is why vertically leveraging existing brands becomes more significant. This is particularly exhibited by the luxury sector, which is increasingly attempting to launch new accessible product lines under an existing brand name in order to reach a larger consumer base and consequently increase profits and sales. READ MORE