Essays about: "external marketing environment"

Showing result 16 - 20 of 45 essays containing the words external marketing environment.

1. 16. Is doing good ever good enough? : A study of Swedish consumers’ perception and attitude towards companies using green marketing

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Malin Borg; Emma Hattenhauer; [2017]
   Keywords : Green Marketing; Consumers Perception; Green Consumerism; Trust Marketing; Green Terminology; Normative Language; Communication Channels; Transparency; Ecological Transparency; Muted Greening; Lean Green;

   Abstract : Abstract  Bachelor´s thesis, Enterprising and Business Development, Linnaeus University School of Business and Economics, 2EB01E, VT 2017  Authors: Malin Borg and Emma Hattenhauer Tutor: Dan Halvarsson  Title: ”Is doing good ever good enough?” - a study of Swedish consumers’ perception and attitude towards companies using green marketing. Background: More now than ever are people interested in how they themselves affect the environment and how the companies work green. READ MORE

3. 17. The stage is ours. From leader self-leadership to follower self-leadership as illustrated in the Marketing sector.

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Maria Niederwieser; [2016]
   Keywords : self-leadership; leadership; marekting sector; business environment; creative talent; authenticity; shared leadership; meaning; followers;

   Abstract : The aim of this study is to broaden existing theories on self-leadership in response to unprecedented challenges and job demands in the emerging economy of the 21st century. The Austrian marketing sector is used as an illustrative example for gaining a more nuanced conception of leaders’ understanding and enactment of self-leadership within a creative environment. READ MORE

4. 18. Strategic integration in the Swedish nutritional online and offline market

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Fredrik Alexandersson; Lobna Said; [2016]
   Keywords : strategic integration; e-business; customer life cycle model;

   Abstract : The purpose of this thesis is to investigate how e-business might be integrated into a strategical framework. The strategical framework was based on the Nilsson and Rapp (2005) strategical framework, and e-business strategies were mainly based on customer relationship management strategies that are used in e-commerce companies. READ MORE

5. 19. The Implications for Consumer Protection Law in the European Union of Behaviourally Informed Commercial Practices

   University essay from Lunds universitet/Juridiska institutionen

   Author : Emil Conradie; [2016]
   Keywords : Unfair Commercial Practices Directive; Nudging; Biases and Heuristics; Behaviourally Informed Commercial Practices; Autonomy; Human Rights Law; European Union Consumer Protection Law; Agency; Right to Privacy; Law and Political Science;

   Abstract : What level of influence should market actors be allowed to exert over consumers’ transactional decisions? While persuasive marketing is inherent to free markets and therefore uncontroversial, relatively recent research in the field of behavioural economics about systemic errors in human decision-making has shown just how susceptible consumers are to the will of market actors. Within a rapidly evolving commercial environment, characterised by new technology that resembles science fiction at times, it is time to reconsider whether consumers are adequately protected. READ MORE

6. 20. What comes first: the market or the product? Strategic orientations among start-ups in the Øresund Region

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nathanael Muscat; Ivaylo Ivanov; [2016]
   Keywords : Market Orientation; Product Orientation; Innovation; Start-ups; Business and Economics;

   Abstract : Market orientation and product orientation propose opposite approaches towards innovation and, thus, value-creation. This paper investigates the market-product orientation debate in the context of entrepreneurial start-ups. READ MORE