Essays about: "factors of marketing orientation"

Showing result 16 - 20 of 23 essays containing the words factors of marketing orientation.

  1. 16. A Relationship with benefits: Relationship Marketing in Non-­profit Organisations in South Africa

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Johanna Feuk; [2011]
    Keywords : relationship marketing; non-profit organisation; South Africa; market orientation;

    Abstract : Purpose: The purpose of this article was to see how NPO’s can use relationship marketing in their activities to secure donors and funding for their causes and projects. Methodology: Unstructured interviews were held with representatives from different hospices as well as with representatives from the umbrella organisation, the HPCA. READ MORE

  3. 17. Implementing and handling the weakness of dog insurance in Thailand

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : NIPAPORN SOMBOONRUNGROT; SUPAPORN TECHAVICHIAN; [2011]
    Keywords : ;

    Abstract : Abstract   Title:                “Implementing and handling the weakness of dog insurance in Thailand” Course:            Master Thesis EFO 705, International Marketing, spring semester 2011 Mälardalen University, Sweden Authors:          Nipaporn Somboonrungrot                                                          SupapornTechavichian Supervisor:      Erik Bjurström                                    Examiner:        Ole Liljetors Problem:          Despite the high potential growth of insurance industry in Thailand, dog insurance business need to continue to develop the service quality. To win the customer satisfaction through the service, the insurance company has to focus on its customers. READ MORE

  4. 18. SME Entry Strategy in Foreign Markets : A case study of Aura Light, Slipnaxos and Norba

    University essay from Ekonomihögskolan, ELNU

    Author : Hanna Berglund; Oskar Malmsjö; [2009]
    Keywords : Entry Strategy; Foreign Markets; SME;

    Abstract :   The internationalization of firms in is an occurrence increasing in a rapid pace and during the last 20 years firms have changed their orientation from domestic to international. Geographical expansion is interesting to view from a single firm´s standpoint since it provides possibilities for the firm which allows it to grow and achieve a higher profit. READ MORE

  5. 19. The internationalization of a sustainable water managing company

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Julia Oldsberg; Sven.A Svensson; [2008]
    Keywords : internationalization; sustainable; water managing; International Marketing;

    Abstract : This essay looks at the problem with the increasing water shortages in three different economic markets. This is done through the perspective of the sustainable water managing company EcoNova, who specializes in innovative water recycling technology for use in the residential development, commercial, marine, sports, tourism, mining and defence industries. READ MORE

  6. 20. Organizing the Customer Oriented Company: A Review of the Marketing and Sales Organization of ABB Robotics

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Jakob Johansson; Kristoffer Jönsson; [2008]
    Keywords : Customer Orientation; Organizational Structure; Business Life-cycle; Business Strategy; Organizational Design;

    Abstract : In today’s markets characterized by harsh competition companies must not only be well prepared to answer to customers current needs, they also need to be prepared for the future ones. A company that once was market leader of its industry can quickly become a market follower if the management team is unaware of how customers value the offering. READ MORE