Essays about: "factors of marketing orientation"

Showing result 11 - 15 of 23 essays containing the words factors of marketing orientation.

  1. 11. Seasonal Employees as Brand Ambassadors? - A Bachelor Thesis about Management Strategies for Seasonal Employee Commitment and Brand Ambassadorship

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Kristina Magnusson; [2014]
    Keywords : seasonal employment; contingent employment; employee commitment; branded service encounters; brand personality; brand ambassadors; Social Sciences;

    Abstract : Today, the majority of employees in the tourism industry work under contingent and fairly insecure working conditions, among them seasonal employees. In this industry, the business of amusement parks and resort hotels is one with a high quota of seasonally hired front-line employees. READ MORE

  3. 12. Who’s the driver and who’s the passenger in the luxury industry? : a study of how internal factors influence a company’s marketing strategy

    University essay from Sektionen för hälsa och samhälle

    Author : Caroline Gleerup; Linn Nordqvist; [2013]
    Keywords : Market orientation; market driven approach; market driving approach; internal factors; structure; financial resources; organizational culture; luxury industry;

    Abstract : Today, it is important for companies to deliver superior customer value in order to be successful on the market. There are two different ways of achieving this advantage; a company can either follow a market driven approach or a market driving approach. READ MORE

  4. 13. SNSs Advertising Value

    University essay from Centre for Technology, Innovation and Marketing Management (CTIM2)

    Author : Deraz Hossam; Ye Xiaoxiong; [2013]
    Keywords : ;

    Abstract : Introduction: Scholars considered advertising within the SNSs’ as one of the crucial integrated communication tools within the recent few years, due to the cost reduction, its efficiency in reaching the targeted market, in addition SNSs give wider access to new markets as they have high penetration value worldwide. Therefore, many companies consider the SNSs as an essential marketing tool in both local and international markets. READ MORE

  5. 14. How to Perform Market Orientation in New Product Development

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Hao Hu; Chenke Xu; [2011]
    Keywords : Market orientation; NPD; Market-driven; Driving-market;

    Abstract : In  turbulent  environments,  the  infused  marketing  function  has  become  an  essential and natural part in the firms’ new product development (NPD). Some scholars define NPD as the transformation of a market opportunity into a product  as a result of the coupling of market assumptions with technological possibilities. READ MORE

  6. 15. The influences of physical environment of multi-brand fashion retail store on consumer's behavior

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : HO JU-PING; LI FEI; [2011]
    Keywords : multi brand; fashion; retail store; physical environment; consumer behaviour; needs; satisfaction; positive attitude; negative attitude; interior; exterior; visual merchandise; display;

    Abstract : The overall purpose of this research was to understand how consumers perceive physical environments from multi-brand fashion retail stores. According to Solomon and Rabolt (2008), a well-design of store environment can fulfill consumer’s shopping process with a pleasant, efficient and enjoyable experience. READ MORE