Essays about: "factors of marketing orientation"

Showing result 6 - 10 of 23 essays containing the words factors of marketing orientation.

1. 6. The “Making” of an Intrapreneur : An empirical study to identify the untapped potential of intrapreneurial intention amongst employees

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Julia Scharrer; Lea Theresa Stubenrauch; [2018]
   Keywords : intrapreneurship; entrepreneurial intention; theory of planned behaviour;

   Abstract : The purpose of this paper is to explore how organisations can identify the untapped potential of intrapreneurial intention amongst employees to increase its competitive advantage. Competitive advantage was therefore seen as an outcome of entrepreneurial actions, which, i.e. can be used for more effective and novel marketing strategies. READ MORE

3. 7. Private Labels and Generation Dislo(Y)al - The impact of private labels on store loyalty within the Swedish grocery retail industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Petrea Godderidge; Nicole Johansson; Lina Larsson; [2016]
   Keywords : Generation Y; store loyalty; private labels; grocery retailer; quantitative research method; marketing; Business and Economics;

   Abstract : Course: FEKN90, Degree project for Master of Science in Business and Economics (30 ECTS) Authors: Petrea Godderidge, Nicole Johansson and Lina Larsson Supervisor: Annette Cerne Key words: Generation Y, store loyalty, private labels, grocery retailer Purpose: The purpose of this thesis is to investigate what impact private labels, in relation to other store loyalty driving factors within the Swedish grocery retail industry, have on consumers within Generation Y’s store loyalty. Methodology: This study has a quantitative research strategy with a deductive research approach. READ MORE

4. 8. Entrepreneurial Marketing : A Descriptive Study of Swedish Charitable Organizations

   University essay from Umeå universitet/Företagsekonomi

   Author : Crystal Holmes; Karin Jorlöv; [2015]
   Keywords : charitable organization; entrepreneurial marketing; entrepreneurship; innovative marketing; marketing; non-profit; not-for-profit; NPO; social enterprise; social entrepreneurship; opportunity-driven; proactiveness; innovativeness; calculated risk; value creation; sponsor intensity; resource leveraging.; entreprenöriell marknadsföring; välgörenhetsorganisation; marknadsföring; entreprenörskap; innovativ marknadsföring; sociala verksamheter; sponsorer; frivillighetsorganisationer; entreprenör;

   Abstract : This Sweden-based thesis provides insights into the way in which charitable organizations can use entrepreneurial marketing (EM). This has been made possible with a descriptive, qualitative study with structured interviews with 7 representatives from charitable organizations with diverse causes. READ MORE

5. 9. Effects of Job Design and Sales Managers' Behavior on Intrinsic Motivation, Customer Orientation and Performance of Salespeople : - A quantitative study in the Swedish electricity market.

   University essay from Umeå universitet/Företagsekonomi

   Author : Elina Hedelius; Sara Nilsson; [2014]
   Keywords : Motivation; customer orientation; job design; role stress; sales management; performance; leadership; managers;

   Abstract : The main purpose of this study is to examine the effects of job design and sales managers’ behavior on intrinsic motivation and customer orientation of salespeople. Furthermore, we aim to examine if any of the factors included in our model have an effect on performance of Company X’s salespeople. READ MORE

6. 10. Matregionen Jämtland : föreställningar om mat i utvecklingen av en region

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Maria Jönsson; [2014]
   Keywords : regional utveckling; mat; diskursanalys; nyliberalism;

   Abstract : De flesta samhällen i världen är idag påverkade av nyliberala strömningar vilka består av en önskan om en fri marknad utan ingripande från staten. I detta ingår att människan bör frigöras från alla reglerande faktorer i samhället, vilket tar sig uttryck på flera sätt. READ MORE