Essays about: "fake product"

Showing result 11 - 13 of 13 essays containing the words fake product.

  1. 11. Mobile payment analysed from the aspects of Kano model

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Krisztina Kodó; Isabel Hahn; [2017]
    Keywords : Kano Model; Customer Satisfaction; Mobile Payment; Customer Requirements; Product Attributes;

    Abstract : By applying the Kano Model on mobile payment, the paper aims at giving an overview on thebasic, performance and excitement requirements that affect customer satisfaction. In this paper,mobile payment customer requirements are compared to former research conducted onpayment methods in general. READ MORE

  3. 12. FLOGGING - Making Customers Talk By Faking Their Voice

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Malin Evrenos; Ylva Lundberg; [2012]
    Keywords : Flogging; Stealth Marketing; Fake Blog; Advertising; Marketing Effectiveness;

    Abstract : This thesis investigates the controversial area of Stealth Marketing, set apart by its nondisclosure of both the sender behind an advertising message and the fact that the consumer is being marketed to at all. This study concerns flogging, a type of stealth marketing where companies create and spread a fake blog in order to stimulate brand and product interest. READ MORE

  4. 13. SToP Tampering of Products in Aviation Industry Design a practical guidline for choosing an appropriate RFID system for anti-counterfeiting in the aviation industry

    University essay from Högskolan i Borås/Institutionen Ingenjörshögskolan

    Author : Sara Kheiravar; [2008]
    Keywords : stop project; aviation industry; rfid technology; anti-counterfeiting; SUP; LRU;

    Abstract : Controlling the authenticity of a product in the supply chain has been a struggle formanufacturers, and increasing complexity of the chains intensifies the imitation andcounterfeiting threats. Indeed, counterfeiting is absent from effective control in supply chainand manufacturers are looking for a technology to supply this control. READ MORE