Essays about: "foreign study for marketing aspect"

Showing result 1 - 5 of 6 essays containing the words foreign study for marketing aspect.

  1. 1. Closing the GAPS

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tessa Rauthe; Victoria Friman; [2023]
    Keywords : Business and Economics;

    Abstract : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. READ MORE

  3. 2. Product standardization and adaptation in International Marketing : A case of McDonalds

    University essay from Institutionen för ekonomi och it

    Author : Nampungwe Beatrice Membe; Maria Doriza Loukakou; [2012]
    Keywords : Standardization; adaptation; culture; product; global; international;

    Abstract : Companies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. READ MORE

  4. 3. Development Communication in Agriculture : A Retrospective Study of Motramed (in English

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Lisa Virgiano; [2012]
    Keywords : Coffee; Agriculture; Communication Development; Partnership; Capacity Building; Technology diffusion;

    Abstract : Coffee is an important commodity being traded daily on major commodity trade exchanges in London and New York. Meanwhile, in emerging markets like Brazil, Vietnam, and Colombia, coffee is a major source of revenue, with exports of coffee accounting for, in some cases, over 80% of foreign exchange earnings . READ MORE

  5. 4. How can professional service industry achieve sustainable competitive advantage through relationship marketing strategy? : A qualitative Study on Self-financed Overseas Study Agencies in Hubei, China

    University essay from Handelshögskolan vid Umeå universitet

    Author : Ye Zhou; [2011]
    Keywords : Self-financed overseas study agency; professional service industry PSFs sustainable competitive advantage; relationship Marketing; customer relationship marketing; Guanxi;

    Abstract : ABSTRACT Purpose The aim of this study is to provide an insight into relationship marketing from a strategic view in Chinese context.Meanwhile, it analyzes how empirical study such as self-financed overseas study consulting agency could use this relationship marketing as a strategic tool to help it to achieve competitive advantage. READ MORE

  6. 5. Marketing BILLY to ethnic subcultures : A explorative study of ethnic subcultural consumption behaviour

    University essay from Ekonomihögskolan, ELNU

    Author : Lisa Engström; [2010]
    Keywords : Consumer behaviour; Ethnic subcultures; Retail marketing; IKEA;

    Abstract : Background: The ethnic subcultural consumer is a valuable segment in the multicultural societies of today, which has received little attention from both marketers and researchers. One of the most multicultural cities in Sweden is Malmoe, with 38% of its habitants having a foreign background. READ MORE