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Showing result 1 - 5 of 14 essays matching the above criteria.

  1. 1. Exploring servitization practices in the European Automotive industry: Cross-country case study between France and Sweden - A multiple case study

    University essay from Göteborgs universitet/Graduate School

    Author : Nathan Lambert; Kajsa Lindström; [2023-07-19]
    Keywords : servitization; automotive industry; mobility as a service; qualitative analysis; service-dominant business logic; technology; traditional manufacturers; external environment;

    Abstract : This thesis contributes to the existing literature on servitization through a qualitative cross-country case study investigating the phenomenon in the automotive industry, focusing on the experiences of firms in France and Sweden. The current conceptualisation of servitization is limited in its ability to fully capture the complexity of the phenomena observed. READ MORE

  3. 2. Cross-Cultural Business Negotiations : The Impact of Business Cultures from a Swedish Perspective

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Viktor Andersson; Alexandra Mets; [2020]
    Keywords : International Business Negotiation; Cross-Cultural Negotiation; Negotiation Process; Culture; Communication; Hierarchy; Cultural Adaptation; Cultural Intelligence; France; Brazil; Singapore;

    Abstract : With our increasingly competitive globalized economy, we are experiencing an emerging trend of firms competing on new international business markets (Bell et al. 2001; Huang 2010). In order to successfully negotiate in an international context, cultural sensitivity needs to be taken into consideration (Manrai & Manrai 2010). READ MORE

  4. 3. Fashion Week: Lead or Be Led

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rasha Moulla; Viivi Hyvönen; [2020]
    Keywords : Fashion week; Copenhagen; Paris; Sustainability; Brand; Communication; Business and Economics;

    Abstract : The purpose of this paper is to investigate in what ways sustainability is communicated in the branding of Fashion Week, both in Paris, France, and Copenhagen, Denmark. To achieve the purpose of the thesis and to answer the study's research question, a qualitative document study has been conducted by analyzing media content. READ MORE

  5. 4. Where do we draw the line? : how far different cultures are willing to adopt the concept of the sharing economy

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Tim Hammarlund; Viktor Sjunnesson; [2019]
    Keywords : Sharing economy; Hofstede; culture; national culture; cultural dimensions; sharing;

    Abstract : In the recent decades a new type of economic system based on collaborative consumption has increased in popularity. The new cost competitive model challenges the traditional business model that has fueled the hyper consumption, which the 20th century is known for. READ MORE

  6. 5. The impact of Privacy concerns in the context of Big Data : A cross-cultural quantitative study of France and Bangladesh.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Edouard Lizot; S M Abidul Islam; [2018]
    Keywords : Privacy Concern; Big Data; Online Banking; Trust; Engagement; Culture.;

    Abstract : Background Big Data Analytics take place in almost every sector of new business world. Nowadays, banks are also adopting Big Data to handle the huge number of data that generate every day. Big Data helps banks to provide a fast, personalised service in a cost efficient way. READ MORE