Essays about: "frivillighetsorganisationer"

Found 1 essay containing the word frivillighetsorganisationer.

  1. 1. Entrepreneurial Marketing : A Descriptive Study of Swedish Charitable Organizations

    University essay from Umeå universitet/Företagsekonomi

    Author : Crystal Holmes; Karin Jorlöv; [2015]
    Keywords : charitable organization; entrepreneurial marketing; entrepreneurship; innovative marketing; marketing; non-profit; not-for-profit; NPO; social enterprise; social entrepreneurship; opportunity-driven; proactiveness; innovativeness; calculated risk; value creation; sponsor intensity; resource leveraging.; entreprenöriell marknadsföring; välgörenhetsorganisation; marknadsföring; entreprenörskap; innovativ marknadsföring; sociala verksamheter; sponsorer; frivillighetsorganisationer; entreprenör;

    Abstract : This Sweden-based thesis provides insights into the way in which charitable organizations can use entrepreneurial marketing (EM). This has been made possible with a descriptive, qualitative study with structured interviews with 7 representatives from charitable organizations with diverse causes. READ MORE