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Showing result 1 - 5 of 8 essays matching the above criteria.

  1. 1. Cars and Environmental Values : A Rhetoric and Semiotics Analysis of How Environmental CSR values are communicated on webpages at General Motors, Hyundai and Volkswagen

    University essay from

    Author : Henric Lindholm; [2017]
    Keywords : Car industry; CSR; competitiveness; corporate identity; environment; marketing communication; webpage.;

    Abstract : This study is performed by conducting a rhetoric and semiotics analysis on the ‘About Us’-section of the webpages of General Motors, Hyundai and Volkswagen with the aim of finding how the companies used environmental values in their marketing communication. The interest in the topic is a consequence of the challenge that the car industry is facing, to increase their environmental activities in order to please the public as well as the costumers. READ MORE

  3. 2. Dynamics and electronics of a manually chargeable quadcopter for steady-state flight

    University essay from Mälardalens högskola/Akademin för innovation, design och teknik

    Author : Ioannis Kantsaporidis; Sadeq Al-Attar; [2017]
    Keywords : Rechargeable quadcopter; back emf; momentum theory; sustainability; battery performance; thrust; power;

    Abstract : The objective of this thesis is to investigate how the onboard battery of a quadcopter can be charged through manual rotation of its motors, while understanding the resulting aerodynamical forces acting on the rotors during hover, as well as considering the changes in thrust capabilities when the electronic and structural design are altered. A theoretical approach using the momentum theory will present a general understanding of rotor performance whilst describing the correlation between rotor parameters, thrust and mechanical power. READ MORE

  4. 3. Linear Induction Motor Investigation and Design for Articulated Funiculator

    University essay from KTH/Elektrisk energiomvandling

    Author : Yifei Hu; [2015]
    Keywords : Analytical model; finite element method; linear electric motors design; singlesided linear induction motor; thrust.; Analytisk modellering; design av linjära elmotorer; dragkraft; finita elementmetoden; enkelsidig linjär induktionsmotor.;

    Abstract : Articulated Funiculator is a new and innovative concept developed by Tyréns forachieving a more efficient vertical transportation with a higher space utilization.Having a variety of merits, i.e. READ MORE

  5. 4. The COO Effect in the International Brand Positioning : A Qualitative Study of Chinese Companies

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Halissa Odebrecht da Silva; Barbara Kobuszewski Volles; [2014]
    Keywords : brand positioning; COO country-of-origin ; Chinese companies; international brand positioning.;

    Abstract : Chinese companies have been an important issue in the world economy development, since China belongs to the group of emerging countries that had been gaining prominence in the last years. To gain market, ranges of companies are going abroad, aiming to develop their brands internationally. READ MORE

  6. 5. HOW A MANUFACTURING ORGANISATION EVALUATE EFFECTIVNESS OF PERFORMANCE MEASURES; : A Case study in cooperation with Volvo Construction Equipment in Eskilstuna

    University essay from Akademin för innovation, design och teknik

    Author : Agocs Mathias; [2013]
    Keywords : Performance Measurement; Supply Chain Management; Key Performance Indicators;

    Abstract : The purpose of this thesis is to point out how a company can gain a better process by using PM in an effective way. The report concludes that the existence in practice of theoretically important aspects are different, also that the most correct way of leading the aspects are through the creation of a PM process. READ MORE