Essays about: "global identity."
Showing result 16 - 20 of 345 essays containing the words global identity..
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16. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. READ MORE
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17. The Popular Phenomenon of YouTube Reaction Videos: A Case Study on ‘REACT’
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : A growing percentage of this content consists of reaction videos, a new type of user- generated content that has been on the rise within this social media platform, in which individuals record themselves reacting to any sort of content. This paper aims to explore the dynamics involved in this type of content, not only from the perspective of the creator but also from the angle of the viewer, to try and understand what leads to the popularity of these videos. READ MORE
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18. Planning for and Experiencing Rural Schools : A Case Study of Two Rural Schools in Sweden
University essay from Linköpings universitet/Institutionen för temaAbstract : Rural schools are facing threats due to global processes such as globalization, urbanization and demographic changes. However, schools have been shown to be significant for rural communities in geographical and social contexts, as they contribute to a sense of place through being hubs for communities, places for relationship building and integration alongside holding and reproducing local identity. READ MORE
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19. Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island Date of the seminar: 2nd of May 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Ivelina Petkova & Sofia Rosin Supervisor: Magnus Nillson Keywords: Destination Rejuvenation, Dynamic Capabilities, Destination Repositioning, Destination Diversification, Destination Marketing, Madeira Island Research Purpose: The purpose of this research paper is to explore the dynamic capabilities that enable destination repositioning and diversification and investigate how they rejuvenate Madeira Island as a tourist destination. Theoretical perspective: Destination rejuvenation was originally presented as a stage in Butler's (1985) Tourism Area Life Cycle Model (TALC), however, it has become an independent focus area in research that concerns the repositioning and diversification of tourism destinations. READ MORE
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20. Reading the City: Architectural sites as the interlocutors of past, present and future identity in Dubai
University essay from Lunds universitet/Graduate SchoolAbstract : This thesis explores the ways in which architectural sites establish and maintain Dubai’s claim to global city status. In a globalized world, localities must succeed in translocal networks in order to ensure their survival and prosperity, and global recognition of local uniqueness is thus integral to the establishment of global cities. READ MORE
