Essays about: "green destination"

Showing result 1 - 5 of 17 essays containing the words green destination.

  1. 1. All that glitters is not green : A Field Study On Green Marketing Communication Of A Surf Destination Versus Green Practices On Site

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Tilde Eriksson; Ellen Thunberg; Isabell Johansson; [2023]
    Keywords : Green marketing; green sustainability; green consciousness; consumer experience; destination marketing; green destinations; surf destinations; destination branding;

    Abstract : The concern for environmental sustainability is constantly growing within tourist destinations. Environmental concern is leading to increased consumer awareness of green sustainable destinations. The growing interest in sustainability-based practices contributes to companies using green marketing communication to attract green conscious consumers. READ MORE

  3. 2. Disentangling the Green vs. Green Dilemma to Inform Sustainable Destination Development : The Interplay between Onshore Wind Power Development and Biodiversity Conservation

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Tural Omarov; [2023]
    Keywords : sustainable destination development; wind power; biodiversity; Mitigation Hierarchy; onshore wind; sustainable development; hållbar destinationsutveckling; vindkraft; biologisk mångfald;

    Abstract : Sustainable Destination Development implies reaching the 17 SDGs at a destination level. Climate crisis is arguably the primary challenge faced by destinations today. It is now commonly accepted that the crisis is primarily caused due to the burning of fossil fuels while converting it into energy. READ MORE

  4. 3. Green brands & Greenwashing: A narrative journey towards legitimacy

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Camille Pujol; [2022]
    Keywords : strategic communication; environmental sustainability; green brand; legitimacy; narrative; greenwashing; Social Sciences;

    Abstract : The aim of this thesis is to develop knowledge and identify legitimacy attempts for green brands to construct themselves in order to circumvent greenwashing challenges. The researcher studied the promotional content of Patagonia and the Slovenia destination brand (I Feel Slovenia) based on a pragmatic and moral legitimacy framework, supported by narrative analysis. READ MORE

  5. 4. Gå mot naturen : ett gestaltningsförslag för Inre hamnen, Söderhamn

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Käthy Janstad; Maja Vidarsson; [2022]
    Keywords : PSD; gröna miljöer; blåa miljöer; hälsa;

    Abstract : Forskningen visar att gröna miljöer har en positiv påverkan på människors hälsa genom att bidra till socialt, fysiskt och mentalt välbefinnande. Även senare tids forskning påvisar att blåa miljöer har en positiv inverkan på människors hälsa. READ MORE

  6. 5. Evaluation of efficiency and measures of improvement for Rail Freight Corridors in Europe

    University essay from KTH/Transportplanering

    Author : Anna Ståhlberg; [2022]
    Keywords : ;

    Abstract : To be able to achieve the environmental goals of the European union according to the Green Deal, the transportation of freight with railways needs to be prioritized. Right now, a large portion of the pollution in the European Union comes from the transportation market. READ MORE