Essays about: "green marketing car"

Showing result 1 - 5 of 9 essays containing the words green marketing car.

  1. 1. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
    Keywords : Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

    Abstract : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. READ MORE

  3. 2. Evaluation of different machine learning models for the prediction of electric or hybrid vehicle buyers and identification of the characteristics of the buyers in the EU

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Ziaul Islam Chowdhury; Iskanter Bensenousi; [2020]
    Keywords : Electric Vehicles; Automotive Industry; Machine Learning; Buyer’s characteristics; Potential buyers of EV;

    Abstract : The main goal of this thesis is to evaluate different machine learning models in order to classify buyers of an electric or a hybrid vehicle and to identify the characteristics of the buyers in the European Union. Machine learning algorithms and techniques were adopted to analyze the dataset and to create models that could predict, with a certain accuracy, the customer’s willingness to buy an EV. READ MORE

  4. 3. Socio-economic factors influencing the electric vehicle buying process in Iceland

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Karol Gobczyński; Maxime Leroux; [2011]
    Keywords : electric vehicles; transportation; car; cars; EV; technology; implementation; buyer behavior; alternative transportation; hydrogen; Iceland; renewable energy; green energy; geothermal; hydro; social; economic;

    Abstract : The aim of this research is the analysis of socio-economic factors that wouldinfluence consumer buying process of electric vehicles in Iceland. The purpose of the researchis to detect the most crucial factors influencing Icelanders decisions for and againstpurchasing an electric vehicle, instead of car with internal combustion engine. READ MORE

  5. 4. Green Race! A Conjoint Analysis in High Involvement Purchase Decision Process ­­­- In Context of Green Cars in Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mahzabin Chowdhury; Khan Salam; [2011]
    Keywords : high involvement purchase; green consumer behavior; conjoint analysis; adaptive choice based conjoint analysis ACBC ; green preverence; green car;

    Abstract : Environment and its conservation is one of the key issues across the globe these days. It is even more important in the Scandinavian region.Swedenis one of the leading pro-environment nations in the world when it comes to environment-friendly or green automobiles. READ MORE

  6. 5. Addressing Eco-friendliness as a Marketing Strategy: An investigation in the car industry : MBA-thesis in marketing

    University essay from Akademin för utbildning och ekonomi

    Author : Emilene Reis Leite; [2010]
    Keywords : Green Marketing; Innovation; Value creation; Market orientation;

    Abstract : Research Questions: Environmental consideration has influenced managerial decisions and has required from firms to develop an organizational culture that focus on the environmental issues. Despite the importance of adopting a business philosophy that take into account the ecological concerns few studies have examined the relationship between market orientation and environmental practices. READ MORE