Essays about: "hair products"

Showing result 11 - 14 of 14 essays containing the words hair products.

  1. 11. Beauty and Aesthetics : A study of the Professional Hair Care Industry in Sweden

    University essay from Företagsekonomi

    Author : Rickard Kristoffersson; Auksė Silickaitė; [2010]
    Keywords : beauty; aesthetics; hair care; purchasing behaviour; marketing; skönhet; estetik; hårvård; köpbeteende; marknadsföring;

    Abstract : Background: Beauty is a subject which is not easy to grasp especially as it is perceived differently. In advertising it is expressed through aesthetic messages and images which we relate to symbolic and social meanings. READ MORE

  3. 12. Self-concept of women in advertising across cultures (Russia and Sweden)

    University essay from Institutionen för humaniora och samhällsvetenskap

    Author : Marina Sotnikova; [2010]
    Keywords : advertising; woman; beauty; visual image; self-concept; cultures; Russia; Sweden;

    Abstract : Self-concept is a very complex structure that includes feelings and beliefs, which people have about them in relations to other people and objects. Many marketers and researchers found that expression of self has a great influence on customer’s buying behavior and defines her attitudes towards products and services that correspond to her self-concept. READ MORE

  4. 13. Consumer perception and decoding of language-mixed advertisements in the Swedish consumer market

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Maryia Hrakhouskaya; Veronica Königsson; [2010]
    Keywords : ;

    Abstract : The present study focuses on the phenomenon of using foreign language, or a language mix in advertising messages on the Swedish consumer market. The purpose established for the research was to see if the use of English language or an English-Swedish language mix of advertisement message in the Swedish consumer market has an effect on how consumers perceive, and interpret the advertising messages. READ MORE

  5. 14. Effekter av gödsling i äldre tallbestånd på renbetesväxter i fält- och bottenskikt

    University essay from SLU/Dept. of Forest Ecology and Management

    Author : Lisa Werndin; [2007]
    Keywords : kvävegödsling; fältexperiment; inventering; renlavar; rennäring;

    Abstract : Reindeer husbandry and Forestry are both area related industries and will in big extent use the same lands. Conflicts often arise because of that the industries have different interests. READ MORE