Essays about: "high-involvement process"

Showing result 1 - 5 of 18 essays containing the words high-involvement process.

  1. 1. Snakes & Ladders: S-T-O-R-I-E-S of The Physical Store. A qualitative study referred to the role of the physical store in the high involvement products industry.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Michaela Beksson; Sara Christensen; [2020]
    Keywords : Physical Store roles; touchpoints; omnichannel; customer service; customer experience; Business and Economics;

    Abstract : This research aims to identify the role of the physical store within the high involvement products buying process in the context of an omnichannel customer journey. Furthermore, we aim to recreate an entirely new customer journey based on the importance of creating epic customer experiences, both in-store and online channels, by integrating an omnichannel strategy in the furniture industry. READ MORE

  3. 2. The Impact of Sustainable Advertising and its Relationship to Consumer Brand Loyalty : An Empirical Study of Young Adults and their Brand Switching Behaviour on High- and Low Involvement Products

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Alice Jernberg; Sandra Eklund; Andreea-Jessica Roman; [2020]
    Keywords : Sustainable Advertisements; Green Advertisements; Consumer Behaviour; Purchase Decisions; Brand Loyalty;

    Abstract : Even though the majority of companies have realised the benefits of implementing sustainability practices into their business strategies today, the problem is that the marketing of these activities still has a negative impact on the environment. Therefore, the purpose of this research is to examine if the impact of sustainable advertisements can influence the purchase decisions of young adults who show loyalty to another brand. READ MORE

  4. 3. BRINNOVATION - A case study of an innovation contest’s influence on interorganisational innovation network creation

    University essay from Göteborgs universitet/Graduate School

    Author : Philip Smedjevik; [2019-07-09]
    Keywords : Innovation contest; interorganisational innovation network; network creation; realising open innovation;

    Abstract : Innovation is at the very heart of most organisations’ research and development, with the innovation process starting with creation of innovation opportunities. As brought forth by several previous researchers and authors, creation and selection of such innovation opportunities historically occurs within the boundaries of an organisation. READ MORE

  5. 4. What do consumers really think about advertising chasing them online? : A quantitative study about consumers’ perception of behavioural marketing

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Therese Gremlin; Vlada Rusakova; [2019]
    Keywords : AI; big data; mass customization; micro targeting; behavioral marketing; purchase intention and brand trust.;

    Abstract : Behavioral marketing is something that has received lots of attention due to growing awareness around artificial intelligence (AI) and companies using this technology for marketing purposes. However, the data collection practices have been receiving lots of critique for a while now and therefore it is more important than ever to gain an insight of how the consumers perceive behavioral online marketing. READ MORE

  6. 5. Factors Influencing the E-commerce Purchase Process of Big High Involvement Products

    University essay from KTH/Industriell Management

    Author : ERICA DRAGON; JOHANNA TAFLIN; [2018]
    Keywords : ;

    Abstract : E-commerce is growing and has grown considerably during the last two decades. It is also growing within product segments previously believed to be hard to sell over the internet, such as big high involvement products and this is calling for an exploration of the e-commerce purchase process for this product segment. READ MORE