Essays about: "higher education marketing"

Showing result 21 - 25 of 37 essays containing the words higher education marketing.

  1. 21. Rethinking the marketing of higher education

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Rebecka Järbur; Maria Tönn Ågren; [2013-07-11]
    Keywords : international student recruitment; customer; marketing; HE-marketing;

    Abstract : .... READ MORE

  3. 22. Factors influencing international students’ study destination decision abroad

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Suh Li Phang; [2013-02-08]
    Keywords : communication; international education marketing; international higher education; study destination’s attractiveness;

    Abstract : Higher education (HE) has become an increasingly competitive sector. The number of countries that are actively involved in international student recruitment has grown considerably. READ MORE

  4. 23. Small-scale versus large-scale cocoa farming in Cameroon : which farm type is more ready for the future?

    University essay from SLU/Dept. of Economics

    Author : Chi Bemieh Fule; [2013]
    Keywords : Cameroon; cocoa; large-scale farming; small-scale farming;

    Abstract : Smallholding in the cocoa sector has been seen as a hindrance to production and productivity growth due to the ageing of the cocoa farmers, limited access to credit, low level of education and low adoptability of innovations. In order to curb this, policy makers have resorted to implementing policy instruments that encourage the extension of small rural farms into larger farms, thereby undermining the challenges that large-scale farmers might have to deal with. READ MORE

  5. 24. Marketing within higher education institutions - A case study of two private Thai universities

    University essay from Akademin för ekonomi, samhälle och teknik

    Author : Kristian Starck; Shahriyar Hossein Zadeh; [2013]
    Keywords : Higher Education; Higher Education Institution; Foreign Students; Student Attraction and Enrollment; Thailand; Bangkok University International College; Webster University;

    Abstract : Date of final seminar: 2013-05-29. Academic level: Master Thesis in Business Administration, 15 ECTS. University: Mälardalen University, Västerås, Sweden. Institution: The School of Business, Science and Engineering. READ MORE

  6. 25. Chief Executive Officer’s (CEO’s) Educational Background and Firm Performance : An empirical study on Manufacturing and IT listed firms in the Stockholm Stock Exchange

    University essay from Handelshögskolan vid Umeå universitet (USBE)

    Author : Hosea Ayaba Ofe; [2012]
    Keywords : CEO; Educational Background; Firm Performance; Educational level;

    Abstract : In this thesis I examine the impact of the educational background of Chief Executive Officers (CEOs) on firm performance of listed firms in the Stockholm stock exchange. This area of research is important given that researchers in the area of behavioral finance and in management argue that CEO characteristics such as educational orientation, age and functional background influence the way business problems are perceived and the decision making process. READ MORE