Essays about: "higher education marketing"

Showing result 11 - 15 of 37 essays containing the words higher education marketing.

1. 11. The decision journey to apply for higher education abroad: An exploratory study of the interactions between international students and online media communication channels

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Camila Moreira; Viktoria Chalkidou; [2018]
   Keywords : higher education; marketization of higher education; international student; consumer decision-making; empowered consumer; consumer decision journey; online marketing; online media communications.; Business and Economics;

   Abstract : The aim of this research was to explore the consumer behavior of international students in the context of the choice for a higher education institution abroad in order to gain insights on their interactions with different online media communication channels during their decision journey. Previous research discussed the increased use of the internet during the application process for universities abroad. READ MORE

3. 12. Nation branding and the representation of a nation’s identity: the case of the Study in Sweden Facebook page

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Heena Jeong; [2018]
   Keywords : Nation branding; Facebook; Study in Sweden; the Swedish institute; social media; imagined community; Swedishness; Swedish values; internationalisation of higher education;

   Abstract : The aim of this study is to explore the Study in Sweden Facebook page, particularly about the use of nation branding identity and its representation on the social media channel during the period for application promotion for Swedish higher education institutions for Autumn semester 2018. Facebook page has been used as a centre for international marketing activities. READ MORE

4. 13. Customer Value Driven Service Innovation : Identifying service opportunities in the residential heating market based on customers´ value preferences

   University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

   Author : Isabelle Sandqvist; Stina Skovshoved; [2017]
   Keywords : Service innovation; Integrated service solution; Customer value; Residential heating;

   Abstract : In today´s industry there is an ongoing trend, where many companies are shifting focus from only delivering products to also offering services to their customers. Services can bring advantages, such as higher margins, competitive advantage, stabilized cash flow and strengthened customer relationships. READ MORE

5. 14. Integrated marketing communication for University of Gävle to promote Nursing Program in China

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Xinxin Li; [2016]
   Keywords : Higher education; nursing program; marketing communication channel; marketing communication content; China;

   Abstract : This study aims to explore effective marketing communication strategies for the nursing program of University of Gävle to develop in China. Qualitative method is used in this research. READ MORE

6. 15. Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Marian Zinn; Helen Johansson; [2015]
   Keywords : Mobile Marketing; Student Recruitment; Student Marketing; Admissions Marketing; Higher Education Marketing; Enrollment Funnel; Higher Education Institutions; Mobile Devices; Smartphones; University; Mobile Student Recruitment; Mobile Internet; Mobile Advertising; Mobiles Marketing; Studentenanwerbung; Studentenrekrutierung; Studenten-Rekrutierung; Studenten Marketing; Mobile Studenten Rekrutierung; Universität; Hochschule; Mobiles Internet; Mobile Werbung;

   Abstract : Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. READ MORE