Essays about: "higher education marketing"

Showing result 16 - 20 of 37 essays containing the words higher education marketing.

1. 16. Going Global: Cases for Relationship Marketing in Chinese Higher Education

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hugo Chuan Ho Chan; Chumeng Li; [2015]
   Keywords : international student relationship management ISRM .; Sweden; China; higher education; marketing strategy; Relationship Marketing RM ; Customer Relationship Marketing CRM ; Business and Economics;

   Abstract : The integration of the global economy is a phenomena that is increasingly evident in our everyday lives. Ranging from rapid economic growth in developing nations to the flow of capital across continents, globalization is affecting almost all corners of modern society. READ MORE

3. 17. Customer Satisfaction in the Higher Education Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ann-Christin Fischer; Punyasooree Suwunphong; [2015]
   Keywords : customer satisfaction; service quality; service marketing; international stu- dents; higher education; culture shock; Mathematics and Statistics;

   Abstract : Abstract Introduction: Understanding customer satisfaction is a central objective of organiza- tions. Besides, satisfaction is an indicator of how customers perceive the quality of an offered product or service. READ MORE

4. 18. In search of alumni relationship approach : Ideal and realities in the University of Gävle and Stockholm University

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Maria Gutehall; Mhd Omar Korabi; [2015]
   Keywords : Alumni; Relationship Marketing; Loyalty; Services; Surprises; Branding; Benchmark; social Media and Promotions;

   Abstract : Aim: To investigate how the University of Gävle conducts relationship with graduate students and retains graduate students and creates loyalty. This study explores the importance of relationship marketing theories that intends to be applied in higher education through alumni programs and services. READ MORE

5. 19. Social Media for International Students Outreach. Lessons from Scandinavia

   University essay from Lunds universitet/Graduate School; Lunds universitet/Master of Science in Global Studies; Lunds universitet/Institutionen för kommunikation och medier

   Author : Svetlana Mardar; [2014]
   Keywords : Europe; globalization; higher education; international students; marketing and recruitment; Scandinavia; social media.; Social Sciences;

   Abstract : Social media have been around for over a decade and many institutions have incorporated them into their communication strategies for some time now. However, despite numerous studies on social media in the US universities, there is a wide knowledge gap regarding the use of these communication platforms in the European higher education sphere, with only a handful of studies in the UK and Netherlands. READ MORE

6. 20. Increasing high recycling rates

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Nathalie Becker; [2014]
   Keywords : recycling; social marketing; user perspective of recycling; waste separation at the source; Earth and Environmental Sciences; Social Sciences;

   Abstract : In Sweden, household waste is separated at the source, making the success of the recycling system largely depending on the active participation of households. In a well-established recycling system with functioning recycling infrastructure and information, the conditions for ‘recyclers’ and ‘non-recyclers’ are akin, indicating the external conditions, recycling infrastructure and information, not to be the solely determinants for households’ participation in recycling activities. READ MORE