Essays about: "hotel industry analysis"

Showing result 1 - 5 of 45 essays containing the words hotel industry analysis.

  1. 1. Hotels in Sweden in the regard of green marketing

    University essay from Södertörns högskola/Turismvetenskap

    Author : Elza Jakovele; [2023]
    Keywords : green marketing; hotels; Sweden; managers; discourse; sustainability;

    Abstract : Although marketing has been prevalent for many decades, the concept of green marketing remains relatively novel to both consumers and businesses. In the light of the evolving global climate, and escalating concerns regarding sustainability, businesses are compelled to explore new approaches. READ MORE

  3. 2. Booming or Baffled : Investigating Baby Boomers’ Attitudes Toward Self-Service Technology and Personal Service Encounters in the Hotel Industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Joan Parvazi Nia; Daniel Regnér; [2023]
    Keywords : service encounter; self-service technology; SST; customer experience; baby boomers; BB; hotel industry; attitude; hospitality;

    Abstract : The hospitality industry is increasingly incorporating self-service technology, suchas online booking systems, automated check-in and check-out, and in-roomtechnology, to enhance the customer experience and streamline operations. However,there is limited research on the adoption and usage of self-service technology bybaby boomers (BB) in this industry. READ MORE

  4. 3. How digitalization and package deals can be measured and compared for hotels in the tourism sector : A comparative study of hotels in the counties of Halland and Kalmar

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Hugo Svensson; William Sundén; [2023]
    Keywords : Tourism; Digitalization; Measurement; Digital Marketing; Hotels; Package Deals;

    Abstract : Tourism plays a crucial role in driving economic growth and regional development for countries worldwide as well as spurring economic growth in counties within regions. This thesis delves into the unexplored potential of two Swedish counties, Halland and Kalmar, as tourist destinations. READ MORE

  5. 4. Adaptation of Pricing Strategies by Hotel Managers in Turkey Response to the Covid-19 Outbreak

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Emre Ademali; [2023]
    Keywords : Covid-19; crisis; pricing strategies; hotel industry;

    Abstract : The Covid-19 crisis has had a profound impact on the global tourism industry, including theTurkish hotel sector. As hotels face unprecedented challenges, the adaptation of pricingstrategies becomes crucial for their survival and competitiveness. READ MORE

  6. 5. Promotion and Protection of Human Rights in the context of Corporate Social Respnsibility by hotels in Zanzibar. : A Minor Field Study

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Melinda Pihlstål; [2023]
    Keywords : Human Rights; Corporate Social Responsibility; Hotel Industry; Tourism; Zanzibar;

    Abstract : This minor field study is an explorative analysis of the promotion/protection of human rights in the context of corporate social responsibility by two hotels in Zanzibar. The aim of the thesis is to analyze the motivations of the CSR practices of two hotels in Zanzibar and if the CSR practices can be used to promote/protect stakeholders human rights. READ MORE