Essays about: "baby boomers"

Showing result 1 - 5 of 20 essays containing the words baby boomers.

  1. 1. Provocation and Millennials : Explorative study on millennials ́ emotional response

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mihail Aittokallio; [2019]
    Keywords : Provocative Advertising; Millennials;

    Abstract : Introduction​: Market has saturated in the point where customers are facing advertising overload. For companies it can be difficult task to achieve attention among desired target audience. Millennials have become one of the most valuable target group that companies are aiming to target. READ MORE

  2. 2. The Perceptions of Swedish Generation Z on Leadership Traits

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi; Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Fredrik Johansson; Hendrik Van Dam; [2018]
    Keywords : ;

    Abstract : Generational cohort theory suggests that shared events and influences in people’s forming years shapegenerational values and common beliefs. Leadership traits theory focuses on trying to predict emergence, effectiveness and promotion of leaders by investigating traits (roughly personal qualities or characteristics) that those leaders, or leader candidates, display. READ MORE

  3. 3. Cohabitation in Multigenerational Workplaces : Leader-Follower Relationships between Millennials and Baby Boomers

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Anne Herzig; Jessica Treffler; [2018]
    Keywords : Multigeneration; Millennials; Baby Boomers; Generational diversity; work-relationships; Generations; Cohabitation;

    Abstract : Due to a demographic change in today’s society, it often occurs that people from different generations cohabitate in workplaces with each other. Due to this change, we observe a re-orientation of society and its beliefs and values, which affects not only organizations themselves, but also the work relationship between younger and older generations and explicitly the relationship between a leader and a follower. READ MORE

  4. 4. A New Generation of Change : Generation Y and its Attitude towards Organizational Change Projects

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Henning Stueber; Ole Jacobsen; [2018]
    Keywords : Organizational Change; Attitudinal Constructs; Generation Y; Millennials; Attitude towards Change; Change Project; Change Teams; Generation Y characteristics; Personality Traits;

    Abstract : Background: In today’s fast-moving society organizational changes have become absolutely essential for long-lasting success. A great challenge is to create the internal support for change projects among the employees in order to avoid failure. READ MORE

  5. 5. Women and beer : A potential love story?

    University essay from Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Author : Hampus Kalderén; Lindqvist Yannick; [2018]
    Keywords : Women; Beer; Communication marketing; Decision making process; Feminization of products; Millennials; Baby boomers;

    Abstract : The findings of this study show that packaging and labeling are not decisive for women’s final purchase-decision. Instead, they rely on recommendations from friends and family. The study further shows that sponsoring local beer events hosted by opinion leaders will have the most impact on women’s attitude to beer .. READ MORE