Essays about: "human brands"

Showing result 11 - 15 of 76 essays containing the words human brands.

  1. 11. From likes to brands: Social media influencers as co-founders : A multiple case study investigating social media influencers' effect on brand knowledge of e-commerce companies.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Neea Eveliina Jussila; Karin Strandberg; Vide Blomdahl; [2023]
    Keywords : Brand Knowledge; Social Media Influencer; Human Brand; E-commerce company;

    Abstract : Background: Social media influencers (SMIs) have become an important asset to the constantly changing world of marketing. The impact SMIs have within e-commerce and the influence they have on consumers have been observed. Therefore, the use of SMIs as a marketing tool in improving brand knowledge has been vastly adopted by many companies. READ MORE

  3. 12. The Cancelling of Margaux Dietz : How Public Relations Practitioners Reflects on the Intersection of Influencer Marketing and Cancel Culture in Sweden

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Ellinor Ljung; [2023]
    Keywords : Cancel culture; Image Repair Theory; influencer marketing; Margaux Dietz; public relations;

    Abstract : This thesis aims to investigate Swedish PR practitioners’ assessments of and proposed response strategies to the cancellation case of Swedish social media influencer Margaux Dietz. Multiple organisations cancelled their collaborations with Dietz in November 2022 following a criticized video scandal. READ MORE

  4. 13. Men & Cosmetics: A Problem of Consumer Understanding? : Perception of French Consumers about male cosmetics

    University essay from Umeå universitet/Företagsekonomi

    Author : Aline Smeeckaert; Baptiste Martin; [2022]
    Keywords : Gender; Cosmetics; Men’s Grooming; Male Cosmetics; Men Consumer Behavior; Self-concept; Body Image; Brand Personality; Masculinity;

    Abstract : Background: The cosmetics industry has historically been associated with women, and much research has focused on them. However, the male cosmetics market has been growing rapidly for several years around the world. Nevertheless, little attention has been paid to men and their new way of life and consumption. READ MORE

  5. 14. Making her feel like a fairy : a study of young women engaging with selfie applications in China

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Yilin Yang; [2022]
    Keywords : selfie; media engagement; self-representation; the gaze; human body; audience research; Social Sciences;

    Abstract : It’s not unusual for young people these days to take and edit a selfie. With the rise of consumerist culture and the popularity of mobile Internet, nowadays selfie applications, including beauty cameras and photo-beautification applications, have become the most well-accepted products/brands among Chinese women, who have grown accustomed to showing only one exquisitely edited face in digital photos without any dirt or blemishes. READ MORE

  6. 15. What do Consumers Value about Influencer Launched Brands: the Proposition of Human Brand Publics

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Francesco Carlino; Michael Taylor; [2022]
    Keywords : Influencers; Influencer Marketing; Influencer Launched Brands; Human Brands; Brand Publics; Human Brand Publics; Business and Economics;

    Abstract : This study explored what consumers value about Influencer Launched Brands, utilising the novel concept of Human Brand Publics as a theoretical foundation to analyse this phenomenon. Simultaneously, this research aimed to develop the novel theoretical contribution of Human Brand Publics. READ MORE