Essays about: "human brands"

Showing result 21 - 25 of 76 essays containing the words human brands.

  1. 21. The dynamic process of brand negotiation in virtual brand communities in the airline industry - a case study of a full-service carrier, KLM Royal Dutch Airlines

    University essay from Göteborgs universitet/Graduate School

    Author : Jing Rong Chang; Corina Choi Magnusson; [2021-07-01]
    Keywords : Brand negotiation; virtual brand communities; trust and commitment; actor-network theory; airline industry;

    Abstract : The increasing application of digitalisation and the popular use of social media affect the way brands communicate with their customers. The growing significance of virtual brand communities (VBCs) such as Facebook brand fan pages has led to a change in how brands and consumers interact, thus urging researchers and marketers to look for new perspectives of management within this area. READ MORE

  3. 22. TETRADATION

    University essay from Lunds universitet/Industridesign

    Author : Love Persson; [2021]
    Keywords : Arts and Architecture; Technology and Engineering;

    Abstract : Within the colored cosmetics industry today most brands are only in it to win it. This market is worth billions of dollars and everyone wants a cut. We are overwhelmed by this industry on most social medias but mainly on instagram where we are constantly encouraged by influencers to try the latest on the market. READ MORE

  4. 23. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Cilla Palmroos; Samuel Bengtsson; [2021]
    Keywords : Brand Gender; Brand Love; Gender Congruence; Snus;

    Abstract : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. READ MORE

  5. 24. Entrepreneurship and the plant-based protein transition : A discourse analysis of packaging of Swedish plant-based brands

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Emma Vandenbroeck; [2021]
    Keywords : Entrepreneurship; plant-based protein; protein shift;

    Abstract : A protein transition from more animal-based to more plant-based proteins in human diets isessential for the health of the planet and its human population. This thesis focusses onentrepreneurship, one of the many angles of this transition. READ MORE

  6. 25. Vibraesthetics of Music : The design of BEATHOVEN: a haptic device for enjoying music through vibrotactile sensations

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Adam Mattsson; Martin Åhlén; [2021]
    Keywords : Vibraesthetics; Haptics; Music; Vibrotactile Experience; Product Design; Industrial Design Engineering; Human-Centered Design; Design-Driven Innovation; Artistic Research; Inclusive Design; Vibroestetik; Haptik; Musik; Vibrotaktila upplevelser; Produktdesign; Teknisk design; Människocentrerad design; Design-driven innovation; Estetiskt utforskande; Inkluderande design.;

    Abstract : The project has the purpose of designing and developing a wearable haptic device for experiencing music through tactile vibrations on the body, and the result is the product concept BEATHOVEN and a completely new way of experiencing music.  Music is powerful, it touches our soul and gives form to our emotions. READ MORE