Essays about: "human brands"

Showing result 6 - 10 of 76 essays containing the words human brands.

  1. 6. Bringing Brands to Life: A study on the impact of brand anthropomorphism and personalization on advertisement attitudes in a social media context

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Sofia Alm; Rebecca Åbom; [2023]
    Keywords : Brand Anthropomorphism; Personalization; Privacy Concerns; Brand Trust; Advertisement Attitudes;

    Abstract : Brand anthropomorphism is a frequently used marketing strategy to enhance a brand's humanlike features and characteristics. Businesses use brand anthropomorphism to increase their brands' appeal, likeability, and memorability for consumers. READ MORE

  3. 7. Stitching to social impact : Insights into role of tier one suppliers in social sustainability road – view from brand’s eye in developing countries

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Jannatul Rayhana; [2023]
    Keywords : Social sustainability; fashion apparel brands; Tier one supplier; supplier’s roles in social sustainability; developing countries.;

    Abstract : Fashion apparel industry has been connected to detrimental social consequences, particularly in developing countries. In this case, tier one suppliers are in a unique position to play a critical role in addressing these concerns because they are the key in between brand and rest tiers and can apply sustainable practices that promote ethical/responsible production as tire one suppliers are conduction their production operation with the help of a huge human force. READ MORE

  4. 8. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andi Nur Haeriah; Chiara Jutz; [2023]
    Keywords : Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

    Abstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE

  5. 9. Sustainable textile management and business practices among small scale fashion brands in Indonesia

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and Management

    Author : Maria Yartseva; [2023]
    Keywords : Social Sciences;

    Abstract : The current fashion and textile industry is one of the largest contributors to climate change and environmental degradation. The industry uses toxic dyes and chemicals to cultivate, manufacturing and processing stages. READ MORE

  6. 10. Between ‘Place-Branding’ and ‘Sense of Place’ in the Nordics : A comparative study through two generations of Nordic residents in Stockholm.

    University essay from Stockholms universitet/Kulturgeografiska institutionen

    Author : Iman Miriam Djelloul; [2023]
    Keywords : Place Branding; Sense of Place; The Nordics; Social generations; Baby Boomers; Gen-z; Nordic residents; Stockholm.;

    Abstract : Place branding refers to the strategical act of attaching a positive reputation to a geographical place. This concept is argued important due to its ability to boost places with advantageous lead when globally competing over financial, cultural and human resources. READ MORE