Essays about: "ikea website"

Showing result 1 - 5 of 10 essays containing the words ikea website.

1. 1. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Ráhel Anna Balogh; Máté Kézy; [2023]
   Keywords : user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

   Abstract : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. READ MORE

3. 2. Accessible UX in digital 3D application solutions on the example of the planning experience by IKEA : An empirical mixed-method approach beyond accessibility

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Hoang Dung Nguyen; [2023]
   Keywords : Accessibility; Usability; User Experience Design; 3D; WCAG 2.1; Planning Tool; E-Commerce Website; Empirical Mixed-Method Study;

   Abstract : The research investigates the feasibility of applying 2D accessibility guidelines to enhance a 3D digital planning tool's accessibility for individuals with visual impairments. Three primary research questions guide this study. It incorporated a mixed-method data collection approach to comprehensively investigate these questions. READ MORE

4. 3. Exploring the Potential of Virtual Reality Shopping for Furniture : A Comparative Study with Web-based Retail

   University essay from Linköpings universitet/Institutionen för teknik och naturvetenskap

   Author : Ludvig Erlander Klein; [2023]
   Keywords : Computer science; VR; Virtual Reality; Retail; Web shopping; User Experience; UX; Furniture shopping;

   Abstract : Today there are two main ways of shopping; on a website or in a physical store, and each of them comes with its own benefits and downsides. A prototype for a store in virtual reality (VR) was created to take advantage of the unique aspects of VR, it created a shopping experience that is an improvement over web stores and has some advantages over physical stores too. READ MORE

5. 4. Intra-Collectivity : A collection of principles towards a sustainable internal network communicated as a manual

   University essay from Linnéuniversitetet/Institutionen för design (DE)

   Author : Norman Lammers; [2020]
   Keywords : Transition Design; Change Agent; Sustainable Dialogue; Diverse Economy; Intranet; Communication; Collaboration with IKEA; Infographics; Ebook;

   Abstract : This project is about the design of a collection of principles that contribute to a sustainable internal communication. It is shown via an online manual (website-based-ebook). READ MORE

6. 5. The Image of IKEA’s Online Portals in Times of COVID-19 With Regards to its CSR and Experiential Marketing- Exemplified by IKEA Austria

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Isabella Kullnig; [2020]
   Keywords : ;

   Abstract : As a response to COVID-19, IKEA Austria is trying to encourage its customers to rediscover their homes via its online shop. It is making an enormous effort to translate the in-store activity to the digital world, so that its customers may still experience an emotional customer journey. READ MORE