Essays about: "image branding"

Showing result 21 - 25 of 235 essays containing the words image branding.

1. 21. The TikTok effect : A case study on emotional marketing through social media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Camila Daniela Vasquez Rodriguez; [2022]
   Keywords : Generation z; adaptative marketing; brand image; TikTok; Duolingo; engagement; emotional branding.;

   Abstract : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. READ MORE

3. 22. The Role of US Foreign Policy, 2013-2022, In the Construction of the Media Image of Sweden

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Joel Åberg; [2022]
   Keywords : Media Framing; Media Image; Nation Branding; US Politics; Foreign Reporting; Quantitative Content Analysis;

   Abstract : Reports of smear campaigns and manipulated narratives about Sweden unfolding online, following a few derogatory comments by US President Donald Trump (2017-21), provided this thesis with three research aims. (1) To investigate the framing of Sweden in some of the most influential US newspapers, (2) to examine the agenda-setting role and influence of the president through US foreign policy, (3) to construct a comprehensive US media image of Sweden. READ MORE

4. 23. Place branding stigmatised residential areas : A study of narratives in Swedish medium-sized municipalities.

   University essay from Linköpings universitet/Institutionen för tema

   Author : Dirie Abukar; [2022]
   Keywords : ;

   Abstract : Stigma has for a long time been an issue in residential areas that have social and economic impediments, which has a detrimental impact on the local population. The thesis examines how institutions such as the police, municipalities and real-estate companies has shaped the area image through their selected initiatives. READ MORE

5. 24. Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Verena Rucker; [2022]
   Keywords : Nation Branding; Public Diplomacy; Nation Brand Image Perception; COVID-19 Pandemic; Sweden; Twitter; Sentiment Analysis SA ; Social Sciences;

   Abstract : Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis This thesis seeks to expand the understanding of nation brand image perceptions by exploring the opinions of international audiences about Sweden during the COVID-19 pandemic in the form of sentiments. Given the strong link between a country’s handling of the COVID-19 pandemic and its nation brand, crises can have an impact on the perception of a country’s image. READ MORE

6. 25. A picture is worth more than a thousand words : A study of how higher education use an authentic photographic language in branding

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : My Kronqvist; [2022]
   Keywords : Authenticity; Higher Education; Interviews; Photographic Language; Visual Branding; Visual Literacy;

   Abstract : Many organizations form a visual language to brand and gain a competitive advantage in a competitive marketplace. The institutions of higher education are no exception. However, the conditions and context of branding in higher education are complex. READ MORE