Essays about: "image branding"

Showing result 6 - 10 of 235 essays containing the words image branding.

1. 6. Exploring Swedish Values : A Comparative Study of Perspectives among International and Swedish Students in Sweden

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Elise Johansson; [2023]
   Keywords : Swedish values; nation branding; public diplomacy; soft power; intercultural communication; Swedish Institute; Svenska värderingar; nation branding; offentlig diplomati; mjuk makt; interkulturell kommunikation; Svenska institutet;

   Abstract : This thesis examines Swedish values from the perspectives of international and Swedish students residing in Sweden, with the collaboration of the Swedish Institute—a public agency focused on enhancing Sweden’s global image and attractiveness to researchers, students, and talents. The research explores the field of nation branding, public diplomacy, and soft power. READ MORE

3. 7. Between Discursive Power, Visibility and Resistance: A Critical Study of Employee Ambassadorship on Social Media

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Alessandra Sossini; [2023]
   Keywords : employee ambassadorship; employee communication; social media; power; Foucault; discourse; visibility; surveillance; resistance; Social Sciences;

   Abstract : Social media offers employees new opportunities to contribute as communicators and ambassadors to the strategic communication of organizations. However, this study problematizes the prevailing normative and managerial-dominated understanding of self-initiated employee ambassadorship on social media, which neglects power structures in which employees’ communication on social media is embedded. READ MORE

4. 8. The Underdog Brand Position

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Diogo de Lima; Darragh Moorhouse; Can Üner; [2023]
   Keywords : Underdog; Underdog Brand; Underdog Brand Positioning; Brand Positioning; Brand Strategy; Branding; Rhetoric; Brand Identity; Brand Image; Communication; Top Dog; Business and Economics;

   Abstract : Title: The Underdog Brand Position Date of Seminar: 31-05-2023 Course: BUSN39 Degree Project in Global Marketing Authors: Diogo de Lima, Darragh Moorhouse & Can Üner Advisor: Mats Urde Key words: Underdog, Underdog Positioning, Branding, Rhetoric, Identity, Communication, Image, Top Dog. Purpose: The purpose of this paper is to explore the Underdog Brand Position (and its link to Rhetoric) to understand What is an Underdog Brand Position, How are Underdog Brand Positions Used and Why and When is an Underdog Brand Position a viable strategy. READ MORE

5. 9. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Hüsam; Linnéa Nordmark; [2023]
   Keywords : Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE

6. 10. Is the office that important? : An investigation on how companies use their office to attract stakeholders

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Madeleine Bille; Niclas Pilwind; [2023]
   Keywords : Signaling theory; design; employer brand; brand credibility;

   Abstract : Today, in a world after COVID-19 the office needs to have a different meaning for employees, the office has to compete with the comfort and flexibility of working from home. Therefore this thesis paper researched the topic of how the interior of an office can be used to signal different things to employees. READ MORE