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Showing result 1 - 5 of 457 essays matching the above criteria.

  1. 1. POTENTIALS FOR LEARNING IN THE DESIGN OF DIGITAL TEXTBOOKS

    University essay from Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Author : Sonja Husgafvel; [2023-07-03]
    Keywords : Digital Textbooks; ; Multimodal Text Analysis; ; Semiotic Theory; ; Visual Grammar; ; Potentials for learning; ; History;

    Abstract : Purpose: The aim of this study was to enhance the knowledge of the learning potentials associated with the different designs of digital textbooks and their implications for the representation of historical content. More specifically, the analysis focused on four Finnish digital history textbooks, with the Winter War being selected as the specific learning unit due to its significant role in the history of Finland. READ MORE

  3. 2. The role of sustainability award logos and other visual elements in the formation of a sustainable destination image

    University essay from Göteborgs universitet/Graduate School

    Author : Camilla Ghezzi; Maryam Mehdizadeh Dehkordi; [2023-07-03]
    Keywords : sustainable destination image; sustainability certifications; sustainable tourism; visual elements; eye-trackers; GDSI award;

    Abstract : Pivotal in tourism is the destination image, since it influences the desire to travel to a destination. Being able to successfully form a sustainable destination image is crucial for the flourishing of sustainable tourism. READ MORE

  4. 3. The Role of Impression Management in Sustainability Disclosure: Enhancing Legitimacy for Financial Institutions

    University essay from Göteborgs universitet/Graduate School

    Author : Sophie Victoria Schiereck; Silvia Bovina; [2023-06-29]
    Keywords : impression management; legitimacy; financial industry; ESG; sustainability strategy;

    Abstract : This study explores the usage of sustainability disclosure in the financial field. Sustainability disclosure has become a relevant practice for companies to display their sustainability commitment, given stakeholder and regulatory pressure in recent years. READ MORE

  5. 4. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

  6. 5. Role of CSR and Brand Image : A qualitative study on IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Arefa Islam; [2023]
    Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE