Essays about: "image role"

Showing result 6 - 10 of 457 essays containing the words image role.

1. 6. The role of customer-based brand equity in the direct-to-consumer business model

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

3. 7. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
   Keywords : Business and Economics;

   Abstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE

4. 8. Kulturljudzon Sofielund, Malmö: : a study on the residents’ auditory perception

   University essay from SLU/Dept. of People and Society

   Author : Amanda Schmidt; [2023]
   Keywords : noise perception; soundscape; kulturljudzon; mixed-use city; urban environment; landscape architecture; environmental psychology;

   Abstract : To become better at planning vibrant mixed-use cities, we need to know more about soundscapes and noise perception in urban environments. The development towards culture being pushed out from the cities lead to the creation of a kulturljudzon in Malmö, where culture and industry sounds are allowed to exist almost unrestricted. READ MORE

5. 9. muGen : Generative AI as Machinic Exploration of Cultural Archives

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Yan Yu; [2023]
   Keywords : AI art; creative AI; speculative design; text-to-image generation; AI-konst; kreativ AI; spekulativ design; text-till-bild-generering;

   Abstract : In recent years, generative AI has quickly become a new creative and artistic tool that could challenge our understanding of the creative process and the role of the machine. Despite having exhibited visually promising results, images generated by AI tools present various challenges, most notably their tendency to display cultural, gender and racial biases. READ MORE

6. 10. Re-picturing Afro People and Bodies Beyond Institutional Practices : Uncovering Meaning in Visual Counter-Narratives

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Chloé Rigélo; [2023]
   Keywords : ;

   Abstract : The legacy of colonial representational logics and the increasing role of visual media cemented,on a wide scale, the image of Afro people in the visual now the discourse and underlyingassumptions of poverty, lack, need and helplessness. The thesis investigates the modes of visualcounter-narratives outside of International Development institutional practices. READ MORE